A micro niche website is a website built around a specific topic. Most niches or topics are well saturated. This means there’s a tonne of other competing websites which get all the traffic. So a new website in a competitive topic/niche won’t get much traffic. But in a micro niche, there’s less competing traffic because the niche is not as saturated.
For example, the “money making online” niche is a hugely competitive one. If you built a website around this keyword, you would have little hope of gaining any organic visitors from the search engines. However, a niche within this niche is affiliate marketing. Affiliate marketing is a more specific way to make money money online. A micro niche goes further still. Affiliate marketing is still very competitive. This site has been built on a micro niche topic “affiliate marketing mentors“. That’s so it can compete on Google (and other search engines) for organic traffic.
Micro Niche Website – How To Choose Your Micro Niche
Even in a micro niche you can still face lots of competition. The days of throwing up a 3 page website and getting it to rank on the top of Google are long gone. You still have to provide value to your visitors or Google won’t give you any traffic. Of course you can still get traffic from Bing, Yahoo, Duckduckgo.com and other search engines. But Google has the majority of traffic so it’s the one to aim for.
It’s worth putting in some time before you choose your niche. A niche should be something you have an affinity for because you’ll be creating content on your website for some time. A good way to choose your niche is to look at what you are interested in. If you can’t see yourself creating content for several months in your topic, it’s probably not the niche for you.
Ideally find a topic you have a passion for and then use Google’s keyword planner to look for related keywords. Build a site around a good keyword to give your micro niche website the best possible chance.
Google’s Keyword Planner
Use Google’s free keyword planner tool to find keywords within your niche. Then compare the relative competition with a Google search. More on this in the article how to find long tail keywords with low SEO difficulty.
You can start with a major keyword within your general topic. Then look for longer tail keywords which fit your sub-niche. A good micro-niche website will rank for your main keywords. In order for this to happen, you need to build your site around those keywords. This means you’ll need to find a domain name which has your keywords within it. This can give it a helping hand when it comes to getting a ranking. But there’s other factors involved too:
- Your content is probably the most important element in whether you get a good ranking from Google
- SEO – use an SEO plugin to help you create content
- Use Google’s keyword planner to find other long tail keywords within your niche
- Interaction on your site shows Google how compelling your content is
- Back links show its authority
Monetising A Micro Niche Website
You can monetise a micro niche website in several ways:
- With your own products/service
- Through advertising (e.g. Adsense adverts)
- Using affiliate products
- With drop shipping
One of the best things you can do to monetise your micro niche website is to use affiliate products which offer recurring commissions. Recurring commission affiliate programs tend to offer training or software. With this kind of product on offer, you can earn ongoing income from each sale.
You can also use high ticket affiliate products too, which pay much more than the typical affiliate products will. See also affiliate marketing business models. One of the best ways to generate a good income from a micro niche website is through using email marketing. With email marketing, you capture your visitors email address and can market to them for an extended period of time. On a website a visitor only has a few minutes to make a purchase. But once on your email list this time is dramatically extended. See the power of email marketing.
Blogging For Profit On A Micro Niche Website
A good way to increase the value of a micro niche website is through blogging. You can find long tail keywords with low SEO difficulty and write content around those topics. One way to find these keywords is to use your main “seed” keyword in the keyword planner. Then look for longer tail derivatives which have lower competition than most. Create good content and use an SEO plugin to help you write search engine friendly content. See also best free blog plugins for WordPress.
Over time if you make a habit out of this, you should find some free traffic from the search engines. Again, it’s useful to choose a topic you have an interest or passion for because even in a micro niche, there’s still likely to be a lot of competition.
Summary
Not all micro niche websites will find a good placement in the search engines. The key is to keep building them until you have some success. Then learn from your “failures” and your successes alike. If you align your interests with your niche, you’re much more likely to be able to sustain the necessary motivation and enthusiasm to create content over the longer term, which is what is generally needed.
Choosing your micro niche keywords is also pretty important. In a very competitive niche, you’re more likely to struggle in getting your website a good ranking. In a less competitive niche, you have a greater chance of getting free traffic. Content is pretty important too and you need to consider the powerful algorithm which the Google uses. If your visitors bounce from your site quickly, this shows Google that it’s not well received. Likewise good content doesn’t go out of style, so create quality content with a view of the longer term.
