The affiliate marketer website is one piece of digital “real estate” affiliates can use to generate traffic. Affiliates can also use a whole host of other strategies too.
What is traffic in affiliate marketing? Traffic is the term used for visitors who land on a website. Without traffic, an affiliate won’t earn anything from their affiliate efforts. So traffic is pretty important in order to generate affiliate sales.
The affiliate marketer website can be used to generate traffic in a number of ways and often affiliates will have more than one site. They might have different websites for different purposes. For example, an organic blogging website can be used to generate traffic from the organic search engines. This site could be used to create content about their topic to draw in visitors.
Another website might be used in conjunction with paid marketing. This kind of website must be compliant with the advertising platform being used. For example if you’re using Google Adwords to drive traffic to a website, your site must comply with the latest terms and conditions of their advertising platform. This usually means using privacy policy, disclaimers and cookie notice as a minimum.
With a paid marketing platform, traffic can be driven to a website in large amounts very quickly. With an organic blogging website, an affiliate might spend several months or years creating content which draws in traffic at an increasing rate over a longer period.
Affiliate Marketer Website – Authority Site
An authority website is one which is trusted. Trusted sites are what affiliate marketers want because if they get trust they get more visitors. On an affiliate marketer website this means more sales!
Trust comes in a number of ways: trust from other authority sites, trust from visitors and trust from industry leading experts. When you have trust, you also get trust from the organic search engines. When you get this, it means the search engines will reward all your hard work with more authority.
Once you are trusted by the search engines it means more traffic. This can take some time and a lot of work. There’s millions of new affiliate websites popping up all the time.
Google usually puts newer websites down in the rankings because they haven’t built any authority yet. This is often known as the sandbox. New websites can be held in the sandbox for several months before they get a clear ranking from Google.
Blogging With An Affiliate Marketer Website
This site is an example of a blogging website. With a blogging site, bloggers create more and more content with the aim of increasing their traffic gradually over several months or years. As you get more content on your site, and share you content as much as possible, it can start to receive organic searches. When this happens, you can get free traffic from Google, Bing, Yahoo and the other search engines. Google is the main search engine and the most popular one. So it’s a good idea to use Google as the one to aim for.
One blogging strategy is to target long tail keywords. There’s several benefits of long tail keywords, but one of the main ones is the lower competition on the search engines. With a short tail (2 word) phrase, there’s going to a be a lot of websites and web pages which compete in the Google search listings. But with longer phrases (which have more than 3 words in them), there’s more chance of getting found for them in the search engine listings. So many bloggers find long tail keywords with low SEO difficulty.
This strategy can take quite some time before you start to see website traffic coming of its own accord. But if you do this for long enough, it’s a cheap strategy which can pay off months or years later in organic sales.
Paid Marketing Site
Paid marketing is a much faster strategy to use for an affiliate. However, in order to be profitable, they will need a number of products which pay larger commissions. With smaller valued products, it can be more difficult to use paid marketing and still be profitable. So if you want to build an affiliate business more quickly, you’ll need a high ticket sales funnel which offers a number of high ticket affiliate products within it.
What is high ticket affiliate marketing? With a high ticket product you can earn considerably more than with standard affiliate products which only pay small commissions. A high ticket products will sell for more than $500. Standard affiliate products tend to sell for $100 or less and physical products will only pay 1-11% commissions. So for a $100 sale, the affiliate might only make $1, at the lowest commission level. See affiliate marketing commission rates.
Email Marketing
The affiliate marketer website is a vital part of an affiliate marketing business. But some affiliates don’t even use websites. Instead they use simple landing pages to collect subscribers information and follow up with an email marketing campaign.
This works well because email marketing allows an affiliate to build a relationship with their subscribers over the longer term. Whereas an affiliate marketer website usually only gets visitors who stay on their site for a few minutes.
Still, a landing page needs traffic too, and affiliate marketer websites are a useful means to build this traffic in a cheaper way than using paid marketing. Without a website, you can still do affiliate marketing. Simply use a landing page software to create landing pages, and send paid traffic towards it to collect your subscribers information. See also the power of email marketing.
Get Started
You can join an affiliate program below which gives you access to everything you’ll need to start an affiliate business:
- Website builder – set up in a few clicks
- Landing page creator – build landing pages with a few clicks
- Business system and set up – no products of your own? no problem! Use a ready made business system and step by step tutorials.
Access by clicking on the image below:
