What are the long tail keywords benefits? For starters long tail keywords have much less competition than their shorter counterparts. Plus, a long tail keyword will also have the shorter tail keyword within it. So a piece of content targeting the longer tail keyword, also uses the shorter term, which is generally more competitive and harder to rank for.
So by choosing long tail keywords for your content titles, you have the chance to target both the short tail and long tail terms. To find long tail keywords with low SEO difficulty, you can use Google’s free keyword planner. Type your main “seed” keyword into the planner and it will give you a bunch of related search terms.
To find those with less SEO (search engine optimisation) difficulty, simply look at the search results and compare the number you’ll see at the top. You can also compare the top ranking sites for those particular terms.
Long Tail Keywords Benefits – Niche Websites
If you were to write content around short tail keywords, you’ll most likely find it much harder to get your content ranked on any of the search engines. This site, for example, is built around a competitive keyword “affiliate marketing”. I would have a very difficult time ranking my website for this term. But with a bit of keyword research I found that “affiliate marketing mentors” was a good longer tail alternative I could use to build the site.
So, the long tail keywords benefits for a niche website are fairly straight forwards. Shorter terms would mean more competition. Long tail keywords are easier to rank for because there’s far fewer competing websites for those long tail terms.
So for a niche website which is built around keyword research, it’s worth looking for those which have longer chains of words (long tail). It’s also worth putting in some time to research how competitive your keyword is, whether you’re building a niche website or just writing some content.
Long Tail Keywords Benefits – Conversion Rates
If someone types “affiliate marketing” into the search engine (e.g. Google), it can be a very general query. But if someone is looking for “affiliate marketing coach“, there’s a very different intention behind the search.
Here lies another of the long tail keywords benefits. The long tail search queries can and do carry a much better conversion rate for website owners. That’s because the intention behind the search queries are more specific. The people who are using the long tail searches know more about what they want.
Let’s use an example of someone searching for “camera”. If your content shows up for “camera” you can attract a wide variety of browsers. Compare this with the search for “SONY a7 III Mirrorless Camera with 28-70 mm f/3.5-5.6 Zoom Lens”, a much longer tail counterpart, and you can see the person is a much clearer on what they want.
This is pretty valuable for content creation because it can help website owners target the specific long tail keywords which are most likely to convert into sales.
Long Tail Keywords Benefits – Content Ideas
Another huge benefit of using long tail keywords is content ideas. One of the most powerful ways to attract visitors to a website is through creation of a blog. But if you’re starting out, it can be a little overwhelming coming up with ideas for writing content.
Head to Google’s keyword planner and type in your main seed keywords; those keywords which best describe your website/business in the shortest sentence. For this site, that term might be “affiliate marketing”, for example.
Google’s keyword planner will then bring up many longer tail keywords which are associated with your original “seed” keyword. These can give you ideas about what to write for. Those long tail keywords which are particularly relevant to what you’re selling are the ones you should target with your content.
Summary
Long tail keywords are those which have 3 or more keywords within them. Compared to one and two word combinations, they offer a much easier way to get your content in front of an audience through SEO – search engine optimisation.
This is because there’s much less competition in the search engine results for those kinds of keywords. Where there are millions of competing search results for shorter phrases, the longer tail results often offer far fewer competing web pages. This means you can have more chance of getting a ranking in the search results if you create some great content for them.
Using long tail keywords in your content can also mean you can increase you chance of ranking for both the shorter terms in the phrases as well as the long tail terms.
Long tail keywords are far more specific search queries. This often means the person using them knows more about what they want. Conversion rates are therefore much higher from these kinds of searches.
Long tail keywords also can give you some great ideas for content, especially if you’re struggling for inspiration to write blog posts.
See also how to find long tail keywords with low SEO difficulty.
