Why is affiliate marketing a favourable form of marketing? For a product or service owner, affiliate marketing offers a cheap means to advertise. Product owners only pay for sales referrals when a sale is made. This makes it much more cost effective than running advertising campaigns in-house. Providing affiliates are actually making sales, they only need to pay a commission when sales are made.
There’s no limit to the number of affiliates that a company can take on either. The affiliates take all the marketing risk. So long as a company can offer an attractive opportunity for affiliate marketers, they can generate sales through referrals. Companies usually offer marketing materials to their affiliates such as banners and affiliate links to specific products. Plus commission levels are also an incentive. See affiliate marketing commission rates.
If an affiliate doesn’t make any sales for a company, it doesn’t cost anything! So even with thousands of affiliates working for you, you only pay the ones who generate sales.
To advertise yourself can be expensive and time consuming. Affiliate marketers are often well skilled in this area. So if you have a new product or service, affiliate marketing is a good strategy to run by itself or alongside your own advertising campaigns.
When starting an advertising campaign, you can spend a lot in the testing and measuring phase, before becoming profitable. Affiliate marketing allows companies and services to pass this risk to affiliates.
Why Is Affiliate Marketing A Favourable Form Of Marketing?
For the affiliate marketers themselves, affiliate marketing offers a way to earn independently of a job. Top affiliates can enjoy using automation to generate their income too, which comes with a number of benefits:
- Passive income which is uncapped; large earning potential
- They can work from anywhere with a laptop
- Income can be grown and scaled quickly once profitable
- An affiliate business can be built up around other work and offers a flexible working opportunity
For new affiliates, learning affiliate marketing can be tough. To successfully sell a product online is becoming more difficult as the market gets more competitive. There’s thousands of competing affiliates who are often selling the same products too. This can make the job of an affiliate marketer difficult, especially in a competitive area/niche.
Affiliate marketing is a good strategy for anyone looking for the so called “laptop lifestyle”! People want more autonomy and independence in their jobs and careers. Affiliate marketing offers a path to financial freedom and independence. Affiliates who become successful promoting other people’s products can live anywhere and work from a laptop. This is very desirable, especially for those trapped in employment which offers little satisfaction, poor working conditions and/or pay.
Where Do Owners Find Affiliates?
Product owners can find affiliates for their products through sites like Clickbank.com, JVZoo.com and Click2sell.com. These sites connect affiliates with products and offer a go-between for owners and “referrers”. Once you have placed your product and related sales material on a platform, affiliates can find you through a simple search.
Often affiliates already have traffic in certain topics/niches. So, for example, if you’re selling a golf related training course, affiliates with golf related websites will be looking for products in this area to sell.
This is great for product owners because they can quickly tap into affiliates who already have built up trust with their email lists and/or website visitors. It can be much quicker than running your own advertising campaigns and/or building your own websites.
Affiliates often have built up email lists over a number of years too. This means should they choose your product to promote, you can quickly tap into a reliable source of traffic and customers. See also the power of email marketing.
Learning Affiliate Marketing
Learning to become an affiliate marketer and promote other people’s products can take some time. Long term affiliates have large email lists and lots of traffic. As a beginner you will be starting from scratch. However, affiliate marketing can be a means to escape a job and work from anywhere. If you’re interested in learning more and joining an online community of affiliates, check out a free video series which will explain more by clicking the image below.
