What is a micro niche blog and why is it a good idea? A micro niche is a niche within a niche. A niche is a specific topic or field of interest. Many affiliate marketers and bloggers build content in their niche to attract a specific audience in order to sell affiliate products. But there’s a problem. Most niches are so over subscribed that it can take years before you can make any headway from blogging.
In a popular niche, such as affiliate marketing for example, there’s millions of blogs and websites which cover this topic. That means a huge amount of competition on the SERPS – search engine results pages. When a topic is so over subscribed, it can be difficult to get a new blog to rank anywhere on Google, so you are resigned to alternative marketing strategies. But these can take a long time and a lot of effort (or cost). The ultimate goal for most bloggers is to get free traffic from the search engines by creating a lot of content and getting it ranked.
So rather than going up against the huge competition, it can be wise to niche down into a sub-niche. A sub-niche, or micro niche is a more specific version of your main niche.
What Is A Micro Niche Blog?
Micro niche blogs are good because you can still choose a relatively competitive topic to write about and get some traction more easily than you would by choosing the main niche. By niching down into a sub-topic within the main topic you can also bring more specific searches to your content.
About 70% of web traffic is for long tail keywords. This means people are looking for specifics. They want instant answers when they type something into Google, (or other search engine). By typing a longer tail search phrase into the search bar, you’re more likely to get a more specific answer.
A micro niche blog is targeted towards these search terms, not the main “seed” keyword which the site is based on. This website, for example is a micro niche blog. It’s a niche within a niche and although it concerns a lot of topics within the affiliate marketing niche, it’s built on the keywords “Affiliate Marketing Mentors“.
While “affiliate marketing” is a hugely competitive topic, “affiliate marketing mentors” was a micro niche which was relatively un-tapped. It’s still hugely competitive but not so much so as affiliate marketing as a whole. So by choosing a niche within a niche, you can find less competition and attract a more specific search query.
More Specific Search Queries
More specific search queries are good for bloggers if they are selling affiliate products from their blogs because of the search intent. For example, someone searching for “affiliate marketing” could be making a general enquiry into the term. They might know nothing of affiliate marketing, so their search might just be one of a vague interest.
However, if someone is searching for “affiliate marketing course for beginners” it’s a much more descriptive search query and has a much more obvious intent behind it.
This is better for affiliates who use their blogs to promote their affiliate products. It lets them choose content to write which is super targeted towards search intent. A micro niche blog is useful for this purpose because you can build it around a very small niche for a specific audience.
Examples
For example, if you’re planning on building a blog around the health and fitness niche, look for something which is very specific in that niche. There’s thousands of health and fitness related blogs. However, building a blog around s more specific topic will attract a more specific audience and be easier to rank for in the SERPS (search engine results pages). So you could niche down into topics within the broad spectrum of the health and fitness niche:
- Post pregnancy yoga
- Portable workout/hotel room workouts
- Wheel chair fitness
- Alexander Technique from home
- Mind fitness for retirees
- etc.
The more specific you get in your niche, the more you’ll attract a very specific sub-section of the overall search traffic for your broader search term. Of course if you’re blogging to attract traffic for a specific affiliate product, you’ll want to build your site around the product, so you attract the right audience.
If you went with a mainstream “health and fitness” website, you’re more likely to run into problems trying to compete with the many other competing sites. More popular topics might be:
- Weight loss for over 40’s
- Get a six pack
- Home workouts for men/women
- Fastest way to lose weight
- Diets and fasts
- etc
These niches are super competitive so you’ll have your work cut out if you are attempting to build a blog and get free traffic from it.
Summary
A micro niche blog is a very specific topic within a larger niche. Since larger niches are super competitive, it makes sense to build a blog in a sub-niche. A sub-niche may have less attention, but it will have considerably less competition too! This doesn’t necessarily mean you can throw up your website and be ranking immediately, it will still require work. But it will be considerably easier to get free traffic for a micro niche than for a main niche.
The other benefit of a micro niche is the super targeted traffic. Long tail keywords get 70% of the search volume, or thereabouts. Since these keywords are more specific, that also means you can target more specific search queries with your blog which relate more to your products/services.
Having “buyer” traffic come to your site is much better than just any old traffic. Broad keywords don’t attract the same kind of buyer intent as long tail keywords often do. See also long and short tail keywords.