What is a tripwire funnel? A tripwire funnel is a sales marketing funnel which uses a low value purchase to trigger a higher value offer. When someone purchases a low value product, at $7 for example, they are automatically up-sold another offer which has greater value, perhaps for $40, for example.
This is useful for marketers because someone who has already made a purchase from you is much more likely to re-purchase something else, particularly if you can show them huge value in their first purchase.
A tripwire funnel is therefore a means of building trust with paying customers, and up-sell them another product. If your products can help solve problems, people are much more likely to make a purchase. When you show the value of a product, they’re more likely to trust you.
Tripwire Funnel: The Marketing Funnel
A marketing sales funnel works by sending website visitors towards a landing page where they can access something for free. To access a free training video, for example, they must enter their name and email on the page. Once they do so, they have entered the marketing sales funnel. They receive emails regularly with the training materials they requested. By offering value through email marketing, the marketer can also offer products and services which may be of use to their subscribers.
The marketing funnel begins with an email opt in page like this one:
The entry level product in a sales funnel is usually priced to offer a lot of value for a good price. This is usually less than $100. Once the customer purchases the entry level product, they are then offered a high ticket offer, which is of larger value (and cost).
This is the “tripwire funnel” which has a range of products within a single marketing funnel. It’s great for affiliates because the affiliate only needs to refer the entry level product in a product range. If the affiliate program they promote offers a built in sales team, the up-sells are done automatically through the sales team and the tripwire funnel.
Benefit Of Using A High Ticket Sales Funnel
The above is an example of a six figure funnel. Once a purchase is made, a higher priced product is offered to the customer automatically: the tripwire.
This has another benefit for affiliates in that the entry level sale covers their marketing costs. If the affiliate can achieve this, it means they affectively acquire customers for free once they buy the first product in the range. After that, any up-sell is a profit for the affiliate.
So for example the affiliate runs an advertising campaign where they pay out $200. In return they make a couple of sales making $200. So they are at break even! But, with a tripwire funnel, they are actually ahead; the funnel will up-sell their customers automatically and the later sales will all be 100% profit.
This is how to benefit from a tripwire funnel as an affiliate.
