Wondering how to sell stuff on the internet? There’s plenty of strategies you can use to do this. You can sell stuff you own, from around your house. Use eBay to list an item or even Facebook Marketplace allows you to do this. Or if you want to sell in greater volume you can create a listing on eBay and sell multiple items through a single listing. If you have something of your own to sell, you can do it numerous ways; from your own website, on an auction website, through a social media platform and so on.
But what if you don’t have anything of your own to sell? Affiliate marketers sell other people’s products online using a variety of methods: blogging, paid marketing, social media marketing, video and content marketing and email marketing. The beauty of selling someone else’s product is that you don’t have to deal with anything physically yourself. Affiliate marketing and drop shipping for example are both business models which let you sell something you don’t own through a website or email list.
By using a unique affiliate link, affiliates sell other people’s products simply by recommending them online. The product delivery and customer services is taken care of by product owners. This leaves affiliate marketers to focus on the advertising of a product or service; without having to actually provide it themselves.
How To Sell Stuff On The Internet – Email Marketing
Email marketing is one of the best methods used to sell stuff on the internet. By using an email autoresponder, affiliates can sell in bulk to thousands of people simultaneously, through email messages.
To use email marketing, you start by offering something of value to a potential customer, such as an ebook. This is known as a lead magnet. Checkout my lead magnet on this website which is my ebook “affiliate marketing for beginners“.
To access a digital “giveaway” the website visitor opts in to the email list. You can then follow up with a series of automated email messages. See also the power of email marketing.
How To Sell Stuff On The Internet – Blogging
There’s an estimated 600 million blogs on the internet. So why are so many people blogging? The answer is that blogging is a great way to attract an audience whom you can sell to.
Bloggers write posts which get found online either through the search engines or from another website or social media platform. When you visit most blogs, you’ll see a popup with some freebie giveaway. That’s email marketing working it’s magic.
The blog is used to attract an audience and the email marketing system is used for selling of products and services.
You can blog on any topic online and sell affiliate products which are aligned with your target audience.
How To Sell Stuff On The Internet – PPC: Pay Per Click
Pay per click marketing is often used to sell stuff online through a website or landing page, connecting a paid promotional advert with an email marketing service. Paid advertising can also be used to send a targeted audience directly to products online, too. But it’s often used in combination with email marketing because it gives the marketer a longer period of time to sell to their subscriber.
On a website, a visitor only sticks around for a few minutes and they are usually gone forever after that. But once on an email list, the marketer can follow up with email messages for weeks, months and even years. Pay per click marketing allows someone to test the water of an advertising campaign, without spending too much.
When an advert doesn’t produce a sale, the marketer will cancel that particular campaign. Once they find an ad that works, they will scale up, adding more marketing budget to that particular ad.
Selling Digital Products On The Internet
One of the best things to sell online is digital products. Digital products can be accessed online or downloaded instantly, making them incredibly low cost product to deliver. Whereas physical products incur manufacturing, handling and delivery costs, digital products don’t have that problem. Once a digital product is created, there’s very few costs attributed to their delivery – except advertising.
That’s why many digital products pay affiliates much larger commissions for their sale than is possible with physical products of a similar value. A typical physical affiliate product commission runs from 1% to 10%. Whereas a digital product will often pay between 30% and 40% commission.
Access a training resource to learn how to sell online here.