What is the most profitable niche for blogging? While top niches such as money making, dating and relationships and health and fitness are super profitable, blogging is a slow and lengthy process. There’s a tonne of competition on Google and other search engines. This means if you choose blogging for your marketing strategy, it can take months or even years to get traction; particularly in a competitive niche such as money making online.
“Evergreen” niches are those which make money all year round. Some of the best ones for monetising are:
- Money making online
- Financial advice
- Dating and relationships
- Technology
- Pets
- Hobbies and interests
- Travel
Lesser known topics which have less competition are often also more difficult to monetise. So this can leave you wondering what to write about as a blogger. So what do you do? Should you write in a less competitive topic, or aim for the niche which is easier to monetise?
Most Profitable Niche For Blogging: Traffic & Sales
There’s two main components in making profit as a blogger: traffic and sales. While the most competitive topics are the best for monetisation purposes, they are hugely sought after and there’s a lot of competing content. This means it can take much longer to get traction in that particular topic. So all your hard work blogging might come to nothing if you don’t actually get any traffic.
On the other hand, if you focus on a less competitive topic, such as DIY or hobbies, for example, you may get traffic more easily, but struggle to turn that traffic into sales. So what’s the answer?
Since it can take a very long time to break through and start generating traffic as a blogger, it’s wise to pick a topic you can sustain an interest in over the longer term. Choosing a topic you don’t enjoy writing about makes your life much more difficult. For one thing you need to research each blog post you write which means it take much longer to write. And the other thing is that over a course of several months you’re much more likely to burn out in a topic you have no interest in.
Most Profitable Niche For Blogging: One You Can Sustain For Years
Most bloggers make nothing from their blogs and even those who turn a profit have typically been at it for years before they break through and start generating sales in larger numbers. So it’s good advice to choose a topic you can develop a long term interest in and passion for. Otherwise you’re more likely to quit before anything happens.
Even in a less competitive topic, it can take months of hard work to make a blog pay! So this is a good place to start.
The other thing you can do is to pick a niche within a niche. So although for example “money making online” is a super competitive topic, it’s a good one for monetisation purposes. To get your content ranking in such a competitive industry can take years of hard work. So instead of aiming at such a competitive topic, find the longer tail derivatives which stem from the main topic: find a micro niche.
Most Profitable Niche For Blogging: What’s A Micro Niche?
A micro niche is a niche within a niche. So for the example above with “money making online” niche, you might focus on “blogging for a living” as your key topic. Or you could aim for “traffic generation methods for website owners” instead. By finding a niche within a niche, you can focus on a topic which you’re more likely to find traffic for in among all the noise.
A micro niche in the health and fitness niche might be focused on “mental self care for men”, for example. This is a smaller niche which will have less competition, but still very popular and easier to monetise than an uncompetitive niche. Earning online could be niched down to “affiliate marketing for seniors”, for example.
The two main benefits of niching down are:
- Less competition on the SERPS – search engine results pages
- A more focused (and laser targeted) audience
Why Micro Niches Work
Micro niches are great for both traffic and sales because it’s easier to rank content in a micro niche in a good profitable topic. Less competitive niches are notoriously difficult to monetise. So the answer is to find a sub-niche to focus your blog on.
An example of a micro niche might be “thebloggingexpert.com”. Although there’s many websites which offer advice on blogging, who would you go to for advice if you had the choice of “The Blogging Expert”, or “How To Earn Online”.
Well if you’re looking for advice on blogging, the answer is obvious. You’re much more likely to find your answer from The Blogging Expert than from a more generalised website on earning money online.
The same is true from sites which get very specific about what they offer their readers. 70% of all searches online consist of long tail keywords. This means people want more specific answers. If you can give them that in your content, you’re more likely to rank for the search terms with your content.
See also short and long tail keywords.
Summary
While there’s many profitable niches for blogging, you will need to pursue your blog for a long time in order to become profitable. Many blogs don’t make money at all, so to be successful you’ll need more than most to make it happen. Choosing a topic you have an interest in or passion for can help massively here. If you love your topic, you’ll be much more likely to stick with it for the months and years it takes.
A micro niche is a niche within a niche and is a good idea for a profitable niche because it lets you find a topic which can be easily monetised. Topics which are “evergreen” make money all year round. But these topics are largely very competitive which means there’s a huge about of work needed to make them profitable. With a sub-niche, or micro niche, you find the low hanging fruit within the competitive topics. You attract a very targeted audience too, so it’s better for both monetisation and for traffic.