Online Skills To Learn To Make Money

What are the main online skills to learn to make money?

YouTuber’s are able to make tens of thousands of dollars a month, just through creating content online. Some marketers run advertising campaigns spending tens of thousands each month in advertising budget. But how do they turn this website traffic into profit?

In many cases the answer is by selling someone else’s products through their content/advertising. Affiliate marketers are able to make a commission through the sale of other people’s products and services online. They don’t need to personally own the product/service, so it’s a great business model if you can garner enough interest in your content or buy enough customers and turn a profit.

Online Skills To Learn To Make Money

So one of the main skills then to make money online is marketing. Marketing can be summed up as the interactions with a potential customer online or offline through your advertising materials. This could take the form of a blog post, a video, a written advertisement or a video advert.

Online Skills To Learn To Make Money

It could be a pop up on a website, an ebook, an email message or any number of other marketing tools you might find online. Marketing isn’t limited to the online world, but many online marketers focus solely in this space without doing any offline advertising.

Before starting building a YouTube channel, a blog or an email list though, it’s a good idea to start out with your niche. Your niche is an important building blog for any online marketer because you’ll likely be spending a lot of time there; creating content for your customer avatar. The “customer avatar” is they type of person who will consume your content, lap up your advertising and become a loyal customer of your products/services.

Online Skills To Learn To Make Money – Communication

A good communicator makes for a good marketer, whatever means they use to communicate their marketing message. That could be via a video, a blog post or an email message. Online marketers use multiple means to get their marketing message to their target audience. Here’s a few of the most popular ways in which affiliates get products in front of their audience:

Online Skills To Learn To Make Money
  • Blogging – blogging is a cheap method of attracting an audience online. As your content grows so does your audience.
  • Video marketing – YouTube/TikTok are both popular marketing methods used by online marketers to generate income. They first create content for their audience to digest while selling affiliate products through their videos and subscriber list
  • Email marketing – whether you have a blog or a YouTube channel, most marketers will also build an email list of subscribers. This is a pretty important step for generating an income online. Get an email autoresponder here for free.
  • SEO – Some marketers will focus on Search Engine Optimisation to get their content ranking on the search engines and get free organic) traffic.
  • Social media channels are also used for marketing purposes. You’ve probably seen advertising posts on YouTube or Facebook for example, promoting products and services.

– Aligning High Value Products To Your Niche

Another useful skill for affiliate marketers is the skill of choosing the right products for their audience. If you’re going to create content around a certain topic/niche, you’ll be attracting a specific type of person. So aligning a high quality product with your marketing materials is vital for success when making money online.

Online Skills To Learn To Make Money

If you were to try and sell something online which is a bad match for your audience, you’ll likely find there’s nobody interested in buying. But if you’re online presence attracts a certain type of shopper it makes sense to offer something relevant to their needs.

This is something many would-be affiliates get wrong in the first instance. They misalign their products with the type of content they create. So getting clear on your customer avatar and your specific niche in which you will be creating content is paramount. You wouldn’t sell tyres from a florist, or lamps from a garden centre. But it’s easy to misalign a website with a product without giving it much thought and trying to sell the wrong kind of product to the wrong audience.

– Content Creation

There’s lot of ways affiliate marketers create content. It can be written content on a blog, or an email message, video content in an advert or YouTube channel, memes, images, pdf documents, ebooks, infographics and so on.

These are all forms of content creation which can be used to attract an online audience for the purposes of making money through either selling products or advertising space.

Google adsense

Content creators will have a topic they talk/write about and they upload content on a regular basis to a YouTube channel or website that they own.

Over time as their volume of content grows, they earn money from either selling products, advertising clicks or both. See also the magical compounding effect of blogging.

Google Adsense, for example is one of the first port of calls which content creators will take to monetise their content. However, you will need a huge volume of content simply to earn a tiny amount with advertising clicks. It can be better and more lucrative to align your content with a specific product by joining an affiliate marketing program which has that product in their inventory.

Summary

The two main ways in which online marketers monetise their content online are through affiliate marketing and advertising. Marketers usually pick between content creation or paid advertising.

They will often use their marketing method to build an email list of subscribers through some freebie giveaway. They then follow up with their email list, delivering messages which help them in some way, and promote affiliate products to their list.

One of the fastest ways to earn money is through using PPC (pay per click) advertising to build an email list and then delivering value driven messages to subscribers, offering some product which can help them.

If you’re interested in learning some of these skills to earn an income online, you can learn more here.

Online Earning Skills

Online earning skills can range through a number of topics. From Forex marketing to freelancing. There’s import export businesses, drop shipping businesses and affiliate marketing. Many bloggers earn money through writing content on their site. Some earn an income from buying and selling on eBay.

online earning skills
Source: https://www.independent.co.uk/news/world/americas/us-jobs-quit-great-resignation-b1936991.html

Online earning skills are more important than ever right now (post Covid) because so many people have found themselves out of work, struggling to make a living. If you can earn an income from your laptop, you have a skill which can last a lifetime. It can allow you to work from home or anywhere and it can protect you from the vulnerability of redundancy and job loss.

You may have to build online earning skills over a number of months or years and the main problem with earning online is that it can take some time to build a reliable income from them.

Online Earning Skills

There’s a huge variety of ways to earn online but one of the most popular strategies is through affiliate marketing. With affiliate marketing you earn commissions based on the products or services which you refer customers to. You don’t need your own products and there’s many affiliate programs which allow you to earn from referring customers.

online earning skills

Amazon is one of the most popular affiliate programs. Most people are familiar and comfortable with buying from Amazon by now. Anyone can join Amazon’s affiliate program once they have met the partner program criteria.

Once you have joined an affiliate program you can promote the affiliate link in order to make commissions based off your sales. This is where the skill comes in. To learn affiliate marketing does take some serious commitment. Affiliate sales can be sporadic at first so it’s important to keep learning in order to make affiliate marketing work for you over the longer term.

Online Earning Skills – What Affiliates Do

Affiliate marketers generate content, run paid ads, build email lists and promote their products anyway they see fit. You can promote affiliate products in a number of ways and not every affiliate marketer uses the same skills to promote their products. Most top affiliates will however use an email list. The power of email marketing is pretty important if you’re serious about building an internet based business.

Anyone can purchase an email autoresponder and use it to start generating leads. You can even get free access to one – see free autoresponder for affiliate marketing.

An email marketing software is useful because it allows you to control your audience. Most affiliates will struggle initially with traffic generation. Whether they are a blogger, or run paid advertising, getting people to find your products is key.

email marketing

With an email list you can build a relationship with the people who you have interacted with online. On a website, you only get a couple of minutes to make a sale. But once you get your visitors email address, you can send email messages over a much longer time period. Often email subscribers will make a purchase from an email list months or even years after subscribing to a marketers list.

Online Earning Skills – Getting Subscribers

To get subscribers to join an email marketing list you need to offer something of value to them. Before you can sell someone a product or service, they need to first get to know, like and trust you. The relationship building part of promoting affiliate products is based on building trust and offering huge value to your email subscribers. To get subscribers you can initially offer something for free from a website or landing page.

A simple example of this is through using an ebook. Ebooks are simple and effective tools which can be used for list building. Offer an ebook on your website in exchange for your visitors email address. Follow up with email messages which offer value and promote useful products which your subscribers will find useful.

Blogging

Blogging is a simple strategy for getting people to affiliate products. By writing content which bridges the gap between information people are seeking, and affiliate products which they want, affiliate marketers can make commissions based on the sales they generate.

Blogging is a long term strategy however and depending on the niche or topic you choose, it can take months or even years to generate traction. Bloggers create content regularly to attract a specific audience which is appropriate for the affiliate products they have chosen to promote. Because there’s so many different topics to choose from, it can be wise to pick one which has less competition than the most popular themes.

niche blogging for profit

Still, some topics will be more profitable than others too, so it’s also prudent to align your blog topic with something which is both profitable and interesting for you. See also best micro niche for blogging.

Online Earning Skills – Scaling

One of the best reasons to learn affiliate marketing is its ability to be grown and scaled. When you are working in a job, you are trading your time for money. So no matter how well you get paid, your relationship with income is always built on your ability to show up and put in the time.

The same is true of freelancing jobs you can find on sites like Upwork.com and Fiverr.com for example. Those kinds of online earning skills are incredibly useful if you have them, but your income will always be tied to your output.

With affiliate marketing your income is based on sales you generate and as such it’s an infinitely larger opportunity to create leverage through automation and the sale of other people’s products.

beginners guide to affiliate marketing

The best way to build a large scalable online business is through using paid marketing and an email list. Paid marketing platforms such as Adwords, Facebook and YouTube, for example, allow affiliate marketers to use algorithms, targeting and tracking to optimise their advertising campaigns.

Over time, they learn how to run automated advertising campaigns which bring in customers for their products and services. Once this strategy is fully understood and profitable, you can easily increase advertising budget to scale up to a multiple figure business. Plus this can all run on a virtual autopilot!

Get Started

Are you serious about learning some new skills? Access a free video series here to learn more and get started.