Building a niche website for a local business is a great idea! One of the best strategies you can use if you have a locally based business is to build a niche website. Ideally choose your keywords based on the most searched for term in your local area. In the video below, I’m using the example of “dog walking leeds”.
This strategy can be used with affiliate marketing too of course. Although it works wonders for locally based businesses because there’s a lot less competition.
A quick keyword planner search of the terms “dog walker leeds” brings up a number of 590 searches a month for this (or similar terms). You can also use dog walkers or dog walking in leeds and so on. The terms are often bundled together so you can look for a suitable domain name on namecheap.com to purchase one which is a good fit.
Building A Niche Website For A Local Business
With a locally based business you have the added benefit of a much smaller audience. So with the results for my search of “dog walking leeds”, I can see there’s a good chance of ranking my website.
Once you have found your keywords and done some research on the level of competition, you can build your site. This article explains a little about how to build your website and optimise it.
It can take a few months for your website to start showing up on Google. You’ll need to create some content and build it up over time. Use SEO (search engine optimisation) plugins and social sharing plugins to help you get it noticed and ranked.
Don’t Forget Your Google My Business Listing
If you do have a locally based business, don’t forget you can also build a free listing using Google my Business. It’s a free business listing for locally based businesses so it’s definitely worth an hour of your time to set it up. Once setup, it’s done for life and can give you free customers forever!
As you’ll see, Google My Business listings appear generally at the top of the page. However, if someone advertises their business using paid marketing, they will appear even higher on the page.
If you want to use paid marketing, you can use Google Adwords program. Bing and Yahoo also offer similar services so don’t forget there’s traffic there too!
Building A Niche Website For Affiliate Marketing
Building a niche website for your affiliate marketing business can be done in just the same way. Certain topics within affiliate marketing are much more competitive than others of course. This strategy works better in the less competitive topics, although it can work in any. Affiliate marketing as a topic is very competitive and although I’ve built this site in an affiliate marketing niche, it’s been a tough cookie to crack!
That’s because there’s just so much competition. But there’s other affiliate niches which you can tap into using this exact same strategy. Just make sure you do your research and only target keywords with low competition.
I generally go for keyword phrases with less than 10,000,000 competition in a search on Google. Look for the number which appears under your search on a desktop computer. (See below)
How Successful Is This Strategy?
The success of this strategy will depend on some key elements:
- The keywords you choose
- The competition for competing websites
- How you build your website (content backlinks etc.)
However, I’ve had some great success with this strategy, particularly for locally based businesses. With the affiliate sites I’ve built it has been much more difficult because there’s more competition. A local business will always be less competitive than globally based businesses.
So if you have a locally based business there’s no reason not to give this strategy a go!
See also get traffic to your website free for more information on building up your site over time and getting its domain authority to improve.