What is micro niche affiliate marketing? A micro niche is a niche within a niche. Affiliates might choose a micro niche because they are far less competitive than most general niches.
In a competitive niche, it’s difficult to rank content organically through search. Affiliate marketing, for example, is a hugely competitive niche. If you want to build an affiliate marketing website (with affiliate marketing as the topic) and rank it on the results pages, expect a very long journey, due to the huge competition.
If you’re going to use paid marketing, rather than content marketing, you can expect a competitive niche to be pretty expensive. Again, the competition in a popular niche drives up the price of advertising.
A micro niche offers cheaper advertising and fewer competing websites. So whether you’re going to build content for free search traffic, or pay for it, a micro niche site might be the answer.
Micro Niche Affiliate Marketing: Finding A Niche Within A Niche
If you already have an idea about what niche you want to get into, you can delve down into a micro niche through using Google’s free keyword planner tool. Start by typing your main keyword into the planner and look at what comes up in the results.
Taking the example of affiliate marketing again, we can plug the term into the planner and look through results until our “micro” niche comes up! Here’s some of the searches which came up for this particular topic:
The term “affiliate marketing” gets a whopping 673,000 searches every month, according to Google’s keyword planner. But if you’re competing for the term on Google organic search results your chances of getting a first page listing are super low, because of the huge competition. Have a look at the number of competing pages for the term on Google for a phrase match: 57,700,000
If you look down at the list of search terms on the image above, you’ll see another search term for “affiliate marketing for beginners” which gets 12,100 searches a month, according to the planner. A quick phrase match search on Google shows that there’s far less competition for this term:
So “affiliate marketing for beginners” could be considered a niche within the niche of “affiliate marketing”; although this is still a competitive topic.
Micro Niche Affiliate Marketing: Delving Deeper
If you build a website around the topic “affiliate marketing for beginners” you’d still have your work cut out getting free traffic. If you were paying for advertising it’s still going to be pricy getting traffic. However, you can delver even deeper into your particular topic by looking at the search terms with fewer results. You can do this by scrolling through the results pages using the Google keyword planner.
Here’s another term I found by scrolling through the search results for “affiliate marketing” using the keyword planner. Affiliate marketing for dummies gets 1600 monthly searches, according to the planner.
A quick phrase search on Google shows this term to be much less competitive to the previous idea of “affiliate marketing for beginners”.
Copyright issues aside, which may be a thing considering the “For Dummies” series of books, this illustrates how you can find less competitive and less expensive affiliate niches, which give you more chance of success.
Choosing Your Niche
If you’re choosing a niche to build a blog around, choosing something you will love to write about gives you a much better chance of success. Since most niches are pretty competitive, even in a micro niche you can still find huge competition. So if writing/blogging is your thing, find a topic with which you have some kind of affinity. That way you’ll continue on long after most other affiliates have quit, and this gives you a huge edge.
Of course you should also choose a niche which can be monetised and which gets enough of an interest to bother with. If the keyword planner shows your topic to be of little interest, no amount of hard work will matter! If you’re paying for advertising to get website visitors, make sure you can afford to run ads and compete against others doing the same.
You can easily run ads for long periods without making profit if you don’t already have data on which advertising campaigns work, and which don’t. See also how to choose a niche for affiliate marketing.