What are the main online skills to learn to make money?
YouTuber’s are able to make tens of thousands of dollars a month, just through creating content online. Some marketers run advertising campaigns spending tens of thousands each month in advertising budget. But how do they turn this website traffic into profit?
In many cases the answer is by selling someone else’s products through their content/advertising. Affiliate marketers are able to make a commission through the sale of other people’s products and services online. They don’t need to personally own the product/service, so it’s a great business model if you can garner enough interest in your content or buy enough customers and turn a profit.
Online Skills To Learn To Make Money
So one of the main skills then to make money online is marketing. Marketing can be summed up as the interactions with a potential customer online or offline through your advertising materials. This could take the form of a blog post, a video, a written advertisement or a video advert.
It could be a pop up on a website, an ebook, an email message or any number of other marketing tools you might find online. Marketing isn’t limited to the online world, but many online marketers focus solely in this space without doing any offline advertising.
Before starting building a YouTube channel, a blog or an email list though, it’s a good idea to start out with your niche. Your niche is an important building blog for any online marketer because you’ll likely be spending a lot of time there; creating content for your customer avatar. The “customer avatar” is they type of person who will consume your content, lap up your advertising and become a loyal customer of your products/services.
Online Skills To Learn To Make Money – Communication
A good communicator makes for a good marketer, whatever means they use to communicate their marketing message. That could be via a video, a blog post or an email message. Online marketers use multiple means to get their marketing message to their target audience. Here’s a few of the most popular ways in which affiliates get products in front of their audience:
- Blogging – blogging is a cheap method of attracting an audience online. As your content grows so does your audience.
- Video marketing – YouTube/TikTok are both popular marketing methods used by online marketers to generate income. They first create content for their audience to digest while selling affiliate products through their videos and subscriber list
- Email marketing – whether you have a blog or a YouTube channel, most marketers will also build an email list of subscribers. This is a pretty important step for generating an income online. Get an email autoresponder here for free.
- SEO – Some marketers will focus on Search Engine Optimisation to get their content ranking on the search engines and get free organic) traffic.
- Social media channels are also used for marketing purposes. You’ve probably seen advertising posts on YouTube or Facebook for example, promoting products and services.
– Aligning High Value Products To Your Niche
Another useful skill for affiliate marketers is the skill of choosing the right products for their audience. If you’re going to create content around a certain topic/niche, you’ll be attracting a specific type of person. So aligning a high quality product with your marketing materials is vital for success when making money online.
If you were to try and sell something online which is a bad match for your audience, you’ll likely find there’s nobody interested in buying. But if you’re online presence attracts a certain type of shopper it makes sense to offer something relevant to their needs.
This is something many would-be affiliates get wrong in the first instance. They misalign their products with the type of content they create. So getting clear on your customer avatar and your specific niche in which you will be creating content is paramount. You wouldn’t sell tyres from a florist, or lamps from a garden centre. But it’s easy to misalign a website with a product without giving it much thought and trying to sell the wrong kind of product to the wrong audience.
– Content Creation
There’s lot of ways affiliate marketers create content. It can be written content on a blog, or an email message, video content in an advert or YouTube channel, memes, images, pdf documents, ebooks, infographics and so on.
These are all forms of content creation which can be used to attract an online audience for the purposes of making money through either selling products or advertising space.
Content creators will have a topic they talk/write about and they upload content on a regular basis to a YouTube channel or website that they own.
Over time as their volume of content grows, they earn money from either selling products, advertising clicks or both. See also the magical compounding effect of blogging.
Google Adsense, for example is one of the first port of calls which content creators will take to monetise their content. However, you will need a huge volume of content simply to earn a tiny amount with advertising clicks. It can be better and more lucrative to align your content with a specific product by joining an affiliate marketing program which has that product in their inventory.
Summary
The two main ways in which online marketers monetise their content online are through affiliate marketing and advertising. Marketers usually pick between content creation or paid advertising.
They will often use their marketing method to build an email list of subscribers through some freebie giveaway. They then follow up with their email list, delivering messages which help them in some way, and promote affiliate products to their list.
One of the fastest ways to earn money is through using PPC (pay per click) advertising to build an email list and then delivering value driven messages to subscribers, offering some product which can help them.
If you’re interested in learning some of these skills to earn an income online, you can learn more here.