Want a landing page for affiliate marketing? Landing pages are pages specifically designed to capture email addresses. They only have two options for visitors. They can sign up to your email list, or leave the page. Websites on the other hand have many options for visitors.
On this website, you can browse around, look through my blog posts and access a bunch of free resources. But on a landing page visitors either leave or sign up – that’s it! There’s good reason for this and it means you can more effectively drive your traffic into your email list.
Why build an email list? Simple. If you send traffic to an ordinary website there’s a lot greater chance your visitors will leave without making a purchase of anything, never to return. If you’re paying for those visitors, (which you are one way or another; either with time creating content or with paid ads), you’re losing potential customers.
Once you get a website visitor to subscribe to your email list, you can follow up and build a relationship by giving them value through your messages. But on a website, they only have a few minutes and most of them leave. That’s why a landing page for affiliate marketing is so important.
You shouldn’t send traffic to a normal website with paid traffic because you’re throwing money away. Instead, send them to a landing page and collect their details. If you test and measure your landing pages, changing elements to make them more effective, you’ll be able to get your cost per lead down, and make greater profits when you start scaling up your affiliate business.
Landing Page For Affiliate Marketing: Software
Convertri is a landing page software like no other. It lets you cross test landing pages against each other, capture other websites and copy them and gives you data which will help you optimise conversions on your landing pages.
It’s also super fast, which is massively relevant with landing pages. Many visitors will click away if a website is running too slow. So optimal speed on a landing page is vital to increase conversions and get your costs down.
Access Convertri here and start building your landing pages.
Landing Page For Affiliate Marketing: Cross Testing
One of the best things about landing page software is that you can easily cross test your landing pages against each other to see which one performs the best. You can start with two wildly different landing pages, and run paid traffic to them collecting emails and building an email list. Pretty soon, you should see one out performing the other in terms of opt in rate. Once you have identified a winning landing page, you can split test it with a different heading, picture, or copy to see which one performs the best again.
By doing this many times, you will eventually come up with a landing page which is the best performer. Some affiliates can even get their landing page performance up to 40% or even 50%. At 50% opt in rate this would mean a half of all traffic being sent to your landing page opts in.
You should of course expect some visitors to leave your landing page without having taken any action at all. But once you have a good opt in rate, and your numbers are good in terms of cost versus sales, you can scale up your affiliate marketing business simply by turning up your marketing budget.
Landing Page For Affiliate Marketing: The Advert
A landing page is not the beginning of the sales funnel of course because you need to send qualified traffic to a landing page in order to collect emails. To do this you will need an advert. You can use many platforms to run advertising including Google Adwords, Facebook, Bing, YouTube and so on. Video advertising is a good idea because you can convey more on a video advert than you can on a text only advert.
Here’s a video advert I recently ran on YouTube which sends targeted traffic to my landing page:
With a good advert, landing page and follow up email marketing series of messages, you can send the right people to products and services which will help them. Once you are profitable consistently with your advertising you can slowly increase your marketing budget.
Other Traffic Methods
Of course you can also use other methods for generating traffic to a landing page too. This blog is another strategy for generating leads for me. So if you don’t have a marketing budget to run paid advertising, you can create content or post on social media to obtain traffic. However these methods of traffic generation are typically much slower than by using paid traffic and also much less scalable.
See also free traffic methods for affiliate marketing.
Blogging, video blogging, posting on social media, SEO (search engine optimisation) are all methods you can use as an affiliate to attract traffic which you can then send to a landing page.
Email Marketing
Once you have captured your visitor’s email addresses you’ll need to follow up with email marketing messages and offer some kind of affiliate product (or your own product/service) which is relevant for the kind of person you have sent to your landing page.
To automate this process you can get an email autoresponder. I use Aweber which offers free access for beginners. You can open a free account with Aweber here or click on the banner below.
Email messages should be used to deliver value driven content to your subscribers. With so many marketers running email campaigns, you want your emails to get opened consistently. The best way to do this is to offer genuine and honest help and advice to your subscribers with information that is valuable and useful.
If you only send them links to affiliate products it soon become clear that you’re only interested in the sale! So they will likely unsubscribe from your list! But if you aim to genuinely help them with a problem, they are much more likely to trust you and continue opening your messages over the longer term. When your subscribers get to know, like and trust you, they’re much more likely to buy from you.
See also the power of email marketing.