How to grow social media followers organically? Here’s a simple strategy using Facebook.
To grow any stream of organic traffic takes a little more time and effort that you would expect when using paid marketing. Paid marketing can give you traffic immediately and you can also scale up just by increasing your budget. With organic methods of traffic generation, you’ll need to put in some time and effort upfront. Over time though, that work can pay out in free traffic, even after you stop.
How To Grow Social Media Followers Organically
Here’s my Facebook page and as you can see it’s clear immediately what’s on offer. Start with an offer which is clearly visible on your Facebook page – such as a free ebook or online course. In my link, I offer a free video series in the intro. You can check it out here.
When someone visits your page, it should be clear immediately what your offer is. That way, if someone is interested in it they can immediately take some action – ideally signing up to your offer (and joining your email list).
How To Grow Social Media Followers Organically – Post Useful Content
Whatever your offer is, it should be congruent with the content you generate whether it’s on your blog or your YouTube channel or whatever! For example, I post on this blog to help out affiliates and share content on my social media platforms. Your content should align with your giveaway offer and of course attract the right audience for whatever it is you’re selling. See also target audience and customer avatar worksheet pdf.
The target audience is a good place to start if you’re just beginning. Knowing who it is you want to attract, and the purpose of attracting them is vital. If you’re an affiliate, and are selling an affiliate product, you obviously want to attract the kind of person who will be interested in buying it!
You don’t have to post your own content, although it’s preferable. You can use other people’s content which attracts your target audience. If people like your content, they are likely to follow you and interact with your posts. When this happens they are likely to browse your profile and see your offer.
How To Grow Social Media Followers Organically – Use Groups
Groups are a great way to find other people on Facebook who are likely to have an interest in your offer and content. To find groups in your niche, simply type your main keyword/niche into the search bar at the top of Facebook once logged in. You’ll find a tab called groups:
In this example I’m using the keyword “affiliate marketing” because it related to my offer and niche. But you can use any keyword which is most suitable for your topic. Join groups which seem appropriate to your niche. Some groups will ask for your reason for joining and you’ll have to answer certain questions and agree to the rules.
In particular you must avoid spamming and overtly promoting your offers otherwise you’ll likely get kicked out the the group! Instead, interact, help and join the discussion. Spend some time each day in the groups you join and engage with others.
As people interact with you some will visit your profile and engage with you, even adding you as a friend and liking your content.
– Discipline
Like with any organic method of traffic generation, this takes some time and discipline. Make a habit out of spending time each day interacting with others and joining the discussion. Log your daily routine and spend a few weeks doing so building up a long term habit of it.
This small “mini” habit can seem relatively pointless at first. But over time your comments and interactions will bring people to your profile. Some of them will see your offer and sign up to it (if you have it set up). This is why it’s important to set up your offer and a giveaway of some kind so you can build an email list alongside with your social media followers.
If your profile isn’t set up to showcase your offer, your visitors won’t know the action to take when they find you.
See also why baby steps is important for affiliate marketing.