Tag: how many blogs should you post a month

How Many Blogs Should You Post A Month?

How many blogs should you post a month? Generally speaking the more blogs you post the better it is for the SEO (search engine optimisation) of your site. But that’s not the full story though because it also depends on the quality and readability of your posts. Bad quality content can do more harm than good for your site. So freelancers peanuts to write as many articles as possible will seldom have the effort desired. If readers bounce from content it is a sure fire signal to search engines that the content is bad!

niche blogging

The best advice then is to write as often as possible while maintaining a high standard. For some this might be three or four times a week but if you can do more then you should. The key is to remain consistent with blogging, whether that’s once a week or several times a week. Google rewards consistency over time, so it’s a good idea to install a good blogging habit which you can maintain. If you’re going to struggle maintaining writing a post every day, cut back and choose a level which is sustainable for you over the longer term.

As a minimum, many say blogging 2 to 4 times per week is a good standard to increase the traction from SEO on your site.

How Many Blogs Should You Post A Month – Promotion

Blogging alone might also not produce the results you desire either. If you’re blogging in a particularly competitive area, it’s going to take longer to get traction from the search engines. But you can give your content more chance by promoting it yourself, which you should definitely do. There’s many ways you can promote your blog posts. Here’s a few strategies:

  • Share on social media profiles manually
  • You can get plugins to help you with this too such as social share icons placed on your site
  • Revive Old Posts is a social share plugin which shares your new and old content automatically throughout social media sites.
  • Guest blogging – write content for other bloggers in exchange for links back to your site
  • Blog commenting – another form of link building which helps both immediate traffic and SEO
  • Push engage is a plugin which lets you offer visitors the option to “opt in” to notifications of your newer blog posts as your publish them
  • Email marketing – offer an option on your blog to sign up for email notifications which can be used to lead people back to newer content
  • PPC – pay per click advertising can be used to help you get more readers, which will naturally lead to more shares and links, particularly if your content is share-worthy. Dynamic ads are good for bloggers and can be used to find targeted searches.

How Long Before I Get Free Traffic?

The number of blogs you publish in any given month is just one indication to Google as to the authority of your site. There’s many other signals too which it uses to determine how (and if) to rank your content on the SERPS – Search Engine Results Pages:

  • Backlinks – how many you have from other sites in your niche, their quality and authority and the “natural-ness” of your link profile.
  • Time spent on site – the interaction of your visitors tells Google a lot about how your content is received.
  • Length of blog posts and SEO – generally the longer your posts are the better. Use an SEO plugin to help you write them for the best results (e.g. Yoast SEO)
  • Website authority – determined by many factors including domain age, backlinks, content, etc.
  • Number and quality of posts and consistency of content
How Many Blogs Should You Post A Month?
You should see an “uptick” in traffic from Google after creating 400 posts

Summary

Generally speaking the more blogs you post the better, although you should aim to keep the quality of your content high. If posting too often means you lose the quality, you should choose a strategy which lets you do both. Ideally start with a single post a week and aim to gradually increase the frequency over time. Once you’re comfortable with blogging as a habit, you’ll get better at it and be able to create more content while maintaining the quality.

If you’re planning on paying a freelancer to write blog posts for you for next to nothing, just remember you get what you pay for! Search engines can determine whether people are reading and digesting your content. So if your content is bad, they will know and your results will be reflected in this.

Ideally start blogging at a rate which is manageable for you and sustainable over the longer term. Your results will depend not only on the amount of content you create, but also the quality and your ability to promote it successfully.

How Many Blog Posts Per Week?

For bloggers, how many blog posts per week is a good amount? While there’s no definitive answer to this question, most experts say between two a four times a week is a good amount. Some bloggers post more than this, but this is unusual and generally only longer term bloggers who have the time and funds do more than 3-4 times a week.

niche blogging

For the best SEO (search engine optimisation) result, post more often. As your content grows your SEO score should too. As more people see your posts, you should see more people sharing and linking to your content, if the quality is good and your blog posts are useful.

Make sure your blog post quality is high. If you write many posts on the same day, the quality might suffer. The length and quality of your blog posts are a factor too, in your SEO score. More lengthy posts tend to rank better with Google. So offer high quality posts as often as you can.

How Many Blog Posts Per Week?

Your niche, or topic is a factor too in determining the outcome from blogging. In a very competitive niche, such as affiliate marketing, it will typically take much longer for your content to attract an audience for free than in a less competitive topic. So if your sole source of traffic is from blogging, it would make sense to focus on creating more content and posting more regularly. Most bloggers will post 3 or more times a week and this is a good amount to start with. Over time as your content gets more traction, you can increase the amount of content you post.

how many blog posts per week

But this might be difficult if you’re juggling a full time job for example. Full time bloggers can manage more but that’s because they have made blogging their full time source of income, so they will have more time.

A good answer to this question is “how many blog posts can you manage, without it affecting the quality?” and “what is your desired outcome from your blogging strategy?” If you want more traffic, increase the amount of blog posts you publish, but only so long as the quality doesn’t suffer.

How Many Blog Posts Per Week? Why Do Bloggers Blog?

Blogging is a great way to attract an audience and build a business cheaply. It only costs your time, or if you’re outsourcing it’s the amount it costs to pay your writer. Over time, your content should become a “digital asset” which attracts free customers to your business through the search engines.

how many blog posts per week

The length of time this takes will vary from business to business and according to the relative competition and the quality of your content. It will also be determined by your ability to promote your content and get eyes on it. Ideally spend at least the same amount of time, if not more, on content promotion as you do on creation of your content.

Without content promotion, it will take much longer to get traction from your content. Content promotion can involve such activities as:

  • Sharing on social media
  • Using plugins to help syndicate content – see autopost
  • Using paid marketing to promote content
  • Back linking to your content from other websites

SEO And Blogging

Even with a well thought out content marketing strategy which involves creation of multiple posts a week, you can still struggle to get traction from blogging. That’s because there’s a huge amount of competition for so many topics. If you find yourself in a particularly competitive niche, it will be harder still. To get found on the SERPS – search engine results pages, you need to write better content than what is already there. This can be tricky and especially with shorter keyword phrases it can be near impossible!

That’s why many bloggers will find long tail keywords with low SEO difficulty. The short phrases are often too competitive to rank at all. Even if you write content targeting the longer tail keywords, Google may still not rank you if they don’t trust your content. Trust is built by being in the game over the longer term. So if you have a new site, it can be all the more difficult to get traction.

Summary

So how many blog posts per week should you write for maximum benefit? Keep in mind that blogging is definitely a long term strategy for website traffic. So it can take years before your blogging starts to gain traction and makes a difference to your business. How long can you keep up blogging 3 times a week? How long can you maintain a habit of blogging 5 times a week? Does the quality drop when you increase your blogging output?

The quality of your blogging is a factor as is your promotion strategy. Ideally automate your blog promotion strategy as much as possible. See best blog plugins for WordPress and auto post to social media from WordPress for some of the simplest blog share strategies.

Better to blog less if it means you can spend some time on quality control and content promotion. If blogging more means you’ll quit in a few months, then a small number would probably be better. Think long term and choose a level which is sustainable.