I always liked the idea of an online perpetual sales system. You know, selling online continually, with sales coming in every day on autopilot! I first came upon this idea after buying an ebook from eBay. The transaction was so simple and I wanted to get on the other side of it, to make digital sales every day.
A digital product is perfect for this because you can sell it to anyone in the world. You only needed a laptop and internet connection and you can purchase a digital product and download it immediately.
After trying (and failing) to sell my own digital ebook, I joined several marketing courses and learned a strategy known as affiliate marketing. With affiliate marketing you can refer sales online to other people’s products. What’s better is that you can sell products which are worth much more than an ebook might fetch.
So I ditched the ebook idea and switched over to selling other people’s products online.
Perpetual Sales Online: The Affiliate Business Model
With affiliate marketing you get paid to refer online sales. When someone buys through your unique affiliate link, you earn a commission based on the sale. This website, for example, is an affiliate website. So when someone buys something from it I earn a commission based on the sale.
The long term goal of an affiliate marketer is to achieve perpetual sales which come in day and night, even while you’re sleeping! This is entirely possible given a global business model and products you can buy from anywhere.
What you need to learn is how to reach people with your products; marketing. This was a huge challenge for me for quite some time. I built websites, I blogged, I ran paid advertising campaigns. Still making sales was a challenge in the early days. The sales were few and far between. Over time though as my content grew, I found sales coming in more frequently.
Perpetual Sales: Using Email Marketing
Email marketing was a bit turning point. With email marketing you can build a huge list of subscribers and automate regular messages promoting your products and providing information.
As your email list grows, older subscribers are further through your sales marketing funnel. Because of this they have digested more of your messages and you have (hopefully) built some trust with them.
I didn’t understand this as a beginner and was just desperate to make sales. So my marketing messages probably shone of this desperation that I was exuding! But as I become more comfortable with email marketing, my messages changed while my marketing strategies gathered steam.
This compounded into a much more effective sales “machine”, which worked continually on autopilot 24 hours a day!
Perpetual Sales & The Six Figure Funnel
I later discovered the six figure sales funnel which is a marketing funnel which contains high ticket and subscription affiliate products.
This kind of affiliate marketing funnel gives the affiliate a much better chance of success for a number of reasons:
- The high ticket products give you larger profits for each sale
- Subscription product sales compound to bring in a growing monthly income
- You can more easily use paid marketing when you can make such large commissions
- This makes the whole sales system much more scalable
- Paid marketing is much faster than content marketing for generating perpetual sales with an affiliate business.
Summary
It is possible to make perpetual sales online selling other people’s products and services and turn it into a passive income. However, it does take some time and understanding to actually implement it and learn a marketing strategy which is scalable.
You can do it through creating content (like this blog post), or running paid ads into a high ticket sales funnel, which is much faster. Ideally also use subscription affiliate products because they allow you to make recurring affiliate commissions from previous sales you’ve made.