What are the best products to promote as an affiliate? While some affiliates will say to use high valued products in the top niches, these are also the most competitive topics, and also the most expensive to promote. On the flip side, choosing a very uncompetitive niche can limit your ability to earn from high paying affiliate products, so what should you do?
Your choice of products is a major key to success in affiliate marketing. Choose the wrong product, or attempt the wrong niche and you could find yourself working really hard for very little or even for nothing – often for months!
Having promoted many products as an affiliate, I can definitely say that choosing the right product/s is massive. I once worked on a niche for several months which came to nothing. It was an uncompetitive niche in the area of mushroom harvesting! I did reach number one on Google for my chosen keyword, but found the topic hard to monetise. It was also a topic I knew nothing about and within 6 months of blogging on the subject I was totally burned out! I’ve build websites in many other niches too, most of which simply didn’t make any money.
Best Products To Promote As An Affiliate – High Ticket & Subscription
Some of the best products to promote as an affiliate pay the largest commissions. When you choose high ticket affiliate products your work will go further in terms of what you earn when you make a sale. So it’s a better use of your time. High ticket products carry a much larger cost and therefore pay affiliates a larger commission.
When you combine high ticket products with digital products too, you increase your ability to earn again. Digital products pay much more than physical ones. A typical physical product will pay between 1% and 10% in commission to an affiliate. Whereas a digital product will usually pay between 30% and 40%. So combining high ticket with digital means you get the best of both worlds. The most profitable digital products are high valued ones such as coaching and training courses for business owners, or other education products.
Subscription affiliate products too are good to choose because each sale can give you a recurring income. With the right products (such as business tools), your customers will likely maintain their subscriptions for years. This means you continue to earn a monthly commission providing they do so (per customer). This can add up and even if your monthly recurring commission is only $20 per customer, with 100 customers you have created a monthly income of $2000 passive!
Best Products To Promote As An Affiliate – Your Means Of Promotion
But there’s other things you should consider too of course. Depending on your means of product promotion, you’ll likely have more success with a topic or subject which you are aligned with. Particularly if you’re going to be creating a lot of content through blogging or video creation.
Blogging in a competitive niche can be tough and it can take months, or even years before you break through. Choosing a topic you have zero interest in can therefore be a major problem. With my mushroom blog, I burned out within a few months since I had zero interest in the topic. Plus, each post had to be researched thoroughly because I didn’t know this topic.
If you have no interest in blogging or content creation, you can instead focus on paid marketing. This can be much more scalable and faster. However, you’re going to need a marketing budget and it helps to have a multiple income high ticket sales funnel to make this more viable. Cheaper products can limit your ability to use paid marketing, especially in a competitive field.
Aligning Your Values & Interests
The best affiliate products to promote (in my opinion) are those which you can get behind and passionately promote them because you align with them in some way. If you haven’t even bought the products yourself, (and received value from them), how can you be genuine about promoting them to others?
With so many affiliates online, there’s a sea of people trying to sell. When the customer has so much choice, as they do online, trying to sell really comes across as desperate.
When you can give people value as an affiliate, helping them with their problems, you can connect with them and build trust. You can then offer products which are genuinely helpful to them. That’s a win win situation for affiliates because it means they are more passionate about their work. Since 95% of affiliates quit, unless you fulfil another need with your affiliate business, you won’t last long because your heart won’t be in it!
Summary
The best products to promote as an affiliate are those you are aligned with and truly care about. It’s hard to get emotional about a hair dryer though! Joking aside, find something you can focus on for some time too, since building an affiliate business takes a lot of time and attention. If you’re not going to enjoy the journey, you’re probably not going to stick at it for long enough to make a success of it.
There’s many blogs which will tell you to choose a high ticket product and an “evergreen” niche which can be profitable all year round. But you also need to become successful at promoting your products to succeed as an affiliate. This takes time and some dedication, if the money is the only goal, you’re quite likely to drop out (like the other 95% of affiliates who do). Find another reason which is bigger than money and you’re closer to finding your perfect niche in affiliate marketing.