What’s an attraction marketing strategy? Attraction marketing refers to a strategy whereby you attract customers through helping them with information, rather than trying to sell them something. For example, celebrities endorse a product, and so you buy it because you know of/admire that particular celebrity.
They haven’t particularly “sold” it to you, rather recommended it. In the same way a blogger might deliver value to you through their blog posts, or their email list. After some time of receiving free information from a useful blog/newsletter, you might consider something that’s on offer, such as an book or course from that particular person because they have gained your trust.
Here’s an example from something I’ve bought online. I found a guy called Mike Massey through his blog. He’s written a tonne of information on marketing a martial arts school. Since I have a school, I was looking for information on promotion when I found his blog. I signed up to his email marketing list and he delivered loads of useful information. I used some of that info to help enlist more students and grow my class. So when Mike sent an email mentioning he was selling a book, I bought it! He had already won my trust and I had already received more than the value of the book from him!
Attraction Marketing Strategy – Email Marketing
Email marketing is a great tool which any business can use with an attraction marketing strategy. You can grab a free autoresponder software using the image below.
With email marketing you can queue up a number of automated messages which are helpful and relevant for your audience. Get people to join your list by offering something for free on a website, such as an ebook or free email course. By delivering value driven messages, you build trust. When you do offer something for your subscribers to buy, you have hopefully won their respect through your previous messages. Attraction marketing seeks to build trust through delivering value first, rather than sell directly through pushy sales techniques.
On the internet it’s a buyers market anyway, so pushy sales tactics don’t work very well. No body wants to be sold to or feel they were pushed into a purchase.
eBooks, Blogs, Video
Ebooks are often used in attraction marketing to encourage website visitors to opt in to an email list. The ebook itself should offer huge value to a subscriber and acts as the “lead magnet”. It “magnetises” leads into your email marketing list.
Blog posts too can be used for attraction marketing. I’ve written over 700 blog posts on this website, for example. Some of them rank on the search engines and bring people to my website. As I share and post my articles around the internet, more and more visitors come to my site.
If they like the content and decide to join my email list, I send them more information about building an income online. You can also attract an audience with video. Upload regular useful video content which is designed to help your target audience with their problems and challenges. Most of the content I create is designed for those wanting to earn online. They either have an affiliate business already or are wanting to get started.
Summary
A good attraction marketing strategy draws in traffic from the internet with useful information which your customer avatar seeks to learn. This can be through blogging, video or paid promotional adverts. You then offer more value through free giveaways on your website, and get people to join your email list. As you deliver more and more value through your email marketing campaigns, you get your subscribers to open your emails and you build a relationship with them through delivering value driven messages which help them.
When it comes to promoting your product or service, it’s a no brainer for those subscribers who are a good match for your product. You’ve already given them more value in your content than the cost of your product/service!
A good attraction marketing strategy seeks to build trust first by delivering value. Sales come naturally as a by product of this value.