It’s important to remember that affiliate marketing is a numbers game. The more people you can put your products in front of, the more will buy. You also need to attract the right audience and lead them to your product/s in the right way. Attract the wrong audience, and you’ll struggle to sell.
Try and sell the wrong audience the wrong product and you’ll struggle to sell too. However, with all this information it’s also important not to get too caught up in “learning mode”. As you acquire information to become a better affiliate, it’s easy to fall into the “learning mode” groove and still not take the right actions.
So, what are the “right” actions?
Well considering the title of this post, I’m going to suggest the right actions are scalable. Once you have everything in place with your affiliate business, it’s important to focus on acquiring customers.
Affiliate Marketing – A Numbers Game – The “Right” Actions
The right actions are those which mean something and move the “needle” on your affiliate income. You can easily spend years doing the wrong things and get nowhere as an affiliate. Such is the array of activities you can spend time on. So it’s important not to be a “busy fool” spending time on fruitless actions which don’t generate more sales.
Ideally, set up an affiliate funnel with a sales page and email autoresponder. You can get started here if you haven’t done this already. Once you have your automated sales system activated, it’s time to focus on those money producing activities. In some way, shape or form, this should involve some paid advertising. If it doesn’t, you don’t have a scalable method of marketing your products.
Now, you can make affiliate sales through blogging, uploading videos and other methods without paying for advertising. But it’s a whole lot more difficult and time consuming.
Plus, there’s no guarantees either! But one thing is true of affiliate marketing – the more people who see your products, the more will buy from you. If you bring a scarcity mindset to your affiliate business, you’ll lack traffic, leads and sales too. See my ebook on money mindset for more on this topic.
Affiliate Marketing – A Numbers Game: Testing A Paid Marketing Strategy
Whether you use Bing, Google Adwords, YouTube or wherever, paid advertising is the fastest way to build an affiliate business. This can be frustrating because you can expect to lose money while you’re finding an advert which works to produce sales.
Consider this an investment because once you find a winning advert, you can acquire customers automatically. This is the golden goose of affiliate marketing and the reason so many people gravitate towards it.
If you’re promoting products which carry subscriptions, you’re going to earn recurring commissions. With up-sells and high ticket products in your funnel, you stand to earn much more from each customer you acquire (over the lifetime of the customer).
The goal of your advertising campaign therefore should be to acquire a customer for less than you’ll earn from the lifetime value of that customer.
Start Small
Paying for advertising is the fastest way to grow your email list and sell your affiliate offers. Depending on your marketing budget, you can grow your email list very quickly and start turning a profit inside of a year.
But be aware that it’s also easy to blow your marketing budget and spend a lot of money quickly, even if something is broken! So it’s wise to start with a very small budget while you learn the ins and outs of the platform you’re going to use.
A small daily budget of $10 a day is a good place. Some marketers even start with $1 a day, although it’s more difficult to see any meaningful results from such a low amount.
Starting low gives you time to understand the data you’ll get from your marketing platform. Google Adwords, for example, gives you stats on your traffic and that information is valuable. Over time, you can become more discerning about who you’re targeting with your marketing budget, as you discover who is more likely to buy from you.
Get Started
If you’re ready to venture into affiliate marketing you can get started here.