A multiple income funnel uses a product range, rather than a single product. It also benefits from subscription affiliate products so you can earn a recurring revenue from every sale. With a built in sales team, automated up-selling and high value products, sales are closed automatically. The affiliate simply refers the initial sale through an email marketing campaign which can be set up through the step by step modules in the back office. Start here.
The multiple income funnel benefits from the following benefits:
- An automated selling system – using a digital affiliate product range and an email marketing system
- Subscription income – memberships pay affiliates a recurring income from members they refer
- High ticket affiliate products within the product range – are offered automatically to your members as they move through the funnel
- Multi-tier commissions – available at the top tier level for those purchasing the highest valued products
How The Multiple Income Funnel Works
A multiple income funnel uses multiple products within a range. The first offering in the funnel should be free. This is usually a free document or video explainer series.
The free offering is used to build an email list and subscribers are offered useful products once they join the list – as well as valuable content. Once a subscriber purchases a product, they are offered other products within a range which offer ever increasing value to the customer.
Of course many subscribers won’t purchase a product. But an email list can help to build a longer term relationship with subscribers. A small percentage of subscribers will purchase the initial product within a range of products. This product can also be a subscription product which pays a recurring income to the affiliate promoting the funnel.
Up-Sells
A percentage of customers will upgrade their purchase, or buy another item from the range.
Everyone knows what an up-sell is if they’ve ever been to McDonalds or Burger King. In McDonald’s the up-sell is “do you want fries with that”. In Burger King, it’s “do you want to go large?” With a multiple income funnel, an up-sell is a higher value product or a product “add-on” which makes it more valuable. Although an up-sell might not be very costly for a customer, for the business it can be very profitable over many customers.
Automated up-sells are the crux of a profitable multiple income funnel. Even with fewer customers, a product range including high ticket and subscription products can be more profitable than a smaller valued offering, or a single product.
Multiple Income Funnel – High Ticket Digital Products
A good multiple income funnel should have a number of high ticket affiliate products within it. A high ticket products is generally one which has a larger price ticket associated with it. $500+ products are high ticket items. High ticket items can be either physical products or digital products. High ticket digital items are often courses trainings and mentorship programs. They help people to build online businesses.
High ticket physical products pay a smaller percentage of the cost price in commissions. But they can still be good payers if the price of the product is high. See affiliate marketing commission rates.
Multi-Tier Commissions Within A Funnel
Some companies offer multi-tier commissions. This means you can earn income streams from sales generated by your referrals, within a business system. The SFM Digital Business System offers multi-tier commissions at the top level of their business system.
To access the multi-tier commissions you’ll need to purchase the top level products.
Here’s a breakdown of a basic members commission structure on the SFM Mentors product range:
And with the addition of tier 2 commissions:
For more information see SFM Digital Business System.
One Time, Subscription & High Ticket
Most online affiliate programs offer a single commission on a product or O/T (one time) payments. With subscriptions (S) and through using multiple products within a range, including high ticket items (HT), affiliates can make recurring commissions and earn from later purchases made by existing customers.
With a good multiple income funnel, you can also benefit from a built in sales team closing sales in-house, and from multi tier commissions.
For more information access the free videos by clicking on the image above.
Marketing A Multiple Income Funnel
A multiple income funnel like this can be advertised by promoting a landing page and collecting email subscribers. Because a multiple payment funnel will generally return a greater revenue than single items, it’s much easier to use paid marketing to promote it with.
This means that anyone can start and build a profitable online business much more quickly with a system like this. Smaller value items leave far less room for error when using paid marketing. But a six figure plus funnel means you can use paid marketing and more easily recoup advertising spend.
Using paid marketing has another huge advantage too. With paid marketing, once your advertising campaign is running profitably, you can easily increase sales by increasing budget. With slower marketing methods such as blogging and organic marketing, it’s far more difficult to scale up.