Looking for lead magnet examples? Getting someone to your website can be tough enough. But if they leave without taking action they might never return. So all your efforts are wasted! Getting your website visitors to subscribe to your email list can be the best thing you can do for your business. But what’s the best way to do so? Using a lead magnet which offers a relevant and highly valued piece of content is the way to go!
So what are some lead magnet examples you can start to use to get more of your website visitors to turn into subscribers and customers?
Lead Magnet eBook
The ebook lead magnet is one of the best options to encourage your website visitors to opt in to your email list. An ebook can be created and targeted towards your audience with relevant content. Think about what your website visitors most want and need and provide the answers in your ebook.
Ebooks are great for lead magnets because they can be given away automatically when someone signs up to your email list. They can be super targeted to your specific audience and created fairly cheaply.
Lead Magnet Examples – The Webinar
Webinars are great lead magnets and some affiliate programs even offer them for you to use. Or, create your own webinars and automate them so they run 24/7 all year round on complete autopilot!
A webinar works well for lead generation because they generally offer a lot of value. A 90 minute webinar will encourage serious people to sign up for access. It’s a different kind of lead magnet to the ebook and will encourage a different type of lead.
Here’s a webinar I offer as a lead magnet which has been created by one of my own affiliate mentors:
Lead Magnet Examples – A Video Series
A video series is something else you can offer to encourage website visitors to become subscribers. Ideally choose a topic which aligns with the interests of your website visitors. I offer a free video series for anyone interested in online business or affiliate marketing. It explains the various business models available using online products and services.
Lead Magnet Examples – A Training Course
Training courses are also good lead magnets if they speak to a need your target audience has. You can create your own email course, or create a series of videos like the one above.
A good course will offer some useful free content which is spread out over a few days. It gets people to opt in to your list and in the habit of opening their emails too. Then, when you follow up with more material, they are already in the habit of opening emails from you. Aim to provide real value first, and promote products later down the line.
If you don’t have much in the way of content, you can create an email course which helps your subscribers over a series of several emails, sending out an email each day for several days.
Discount Codes
Many business websites offer discounts to their subscribers through a discount code. If you’re about to purchase something on a website, check to see if they offer discount codes. Just by signing up to the email list you can save 10% with a discount code. They’re a great way to get more website visitors on to your list.
A Newsletter
A newsletter isn’t always the best lead magnet but it can work well for certain websites. It’s best to offer benefits when promoting your lead magnet so that your visitors will take action and opt in. If you offer a generic call to action of “Sign up to the newsletter”, you have less chance of getting subscribers than by using “Get the latest discounts and offers with our newsletter” for example.
Newsletters can work if you have a community type of business and people want to hear about the latest activities that are running. Newsletters are good for clubs and organisations. But if you’re trying to sell something from your website, you might be better off with a more compelling lead magnet.
Lead Magnet PDF Downloads
You can use a pdf guide which is similar to an ebook. Pdf’s are easy to create and you can put something together which is less hassle than creating an ebook with a pdf guide. Here’s an example of a couple of pdf guides I created to use as lead magnets and as content on my website:
Summary
So there’s a list of lead magnet examples you can use to generate more leads from your website. Here’s a quick run down of the items covered:
- Ebooks
- Webinars
- A video Series
- A training course
- Discount codes
- Newsletters
- PDF downloads
Remember a good lead magnet will be enticing for your audience and a good fit for the content on the website. Focus on the benefits of your offer, not the features of it. See also how to capture emails on your website and free autoresponder for affiliate marketing.