Wondering how to make more affiliate sales? The key to making more sales is to first identify where you sales are coming from. Once you have established how you’ve made a sale, you can simply do more of the activity which brought the sale in! If you’re yet to make a sale in affiliate marketing, you need to focus on an action or activity which will bring in the sale.
For me, sales generally come through someone joining my email list and purchasing a product. So building my email list is the focus if I want more sales. If you don’t already have an email autoresponder you can get one here. To build my list I do a number of actions: create content on my blog (and video for YouTube) and run advertising campaigns (Google Ads, Bing, YouTube).
How To Make More Affiliate Sales
One of my main strategies is blogging and I’ve been a blogger for several years now. I’ll admit that blogging can be slow. You can spend a lot of time blogging and nothing happens, sometimes for months. But then, you’ll drop a sale and you can track it back to a blog post you wrote (often months or years ago)! But the good thing about blogging is that it’s cheap and you can do it anytime and from anywhere.
A faster way to generate sales is through paid marketing. If you have a marketing budget, it’s well worth running some ad campaigns and testing out some landing pages. A landing page is a specific page built with one thing in mind – to collect email subscribers. A website is different. There’s more going on on a website. That means there’s also more distractions. So you don’t want to spend money sending people to a blog really, since much of your marketing budget will be wasted.
Instead, send paid traffic to a landing page and collect email subscribers. A subscriber is much more likely to turn into a sale than a website visitor. With a subscriber, you have more opportunity to sell because they join your email list and you can continue to send them your marketing messages. Whereas on a website you only have a small “window” with which to sell. After that, most website visitors are gone forever!
How To Make More Affiliate Sales – Isolate An Action You Can Repeat
I like blogging because it’s an activity I can spend time on which I enjoy anyway. It’s also an activity which brings me leads which in turn bring in sales. Here’s a few other actions which can ultimately lead to more leads and more sales:
- Running ad campaigns – testing ad campaigns is one of the best things you can do for affiliate sales. Ultimately you want an advert which performs and brings in a good ROI – return on investment
- Social media activity – there’s various social media strategies you can use to attract traffic to your offer. Checkout my post on unpaid social media marketing.
- Uploading videos – either for organic traffic or to run paid ad campaigns – while organic traffic can take some time to come to fruition, it’s a lot like blogging.
- Emailing your list – if you already have an email list, you can increase the number of regular emails you send out. Try upping the output and see what the result it. Often I have increased my emails to include one every day and it’s resulted in more sales.
- SEO – there’s other search engine optimisation strategies you can use too including blogging, back linking, optimising content guest posting and blog commenting.
In terms of SEO, small daily habits are the best because each little action doesn’t in itself move the income needle of your business. Paid ads can do that once you find one which works well. With SEO, your little efforts add up over time. So don’t discount them just because they don’t appear to make a massive different.
Create Daily Habits
There’s a John Dryden quote: We first make our habits, and then our habits make us.
Never has this been more true than with affiliate marketing. With affiliate marketing we get excited at first, expecting a lot to happen. When it doesn’t, we become disillusioned and give up! This is why 95% of affiliates quit. Motivation doesn’t last, and you might find yourself procrastinating and dawdling when you should be working on your affiliate business. If this happens, you simply haven’t created a strong enough habit pattern to keep you moving forwards.
Set a goal for the achievement of something relating to your habit. Then create a habit out of the action which will bring in more sales. My latest goal is to reach 1000 blog posts on this website, (today there are 896 published posts so far). This post will make it 897!
Habits are great because they help you stay the course when you don’t have the motivation! So create habits which are going to help move your affiliate business forwards and create momentum. Once you have momentum on your side, it’s much easier to stay the course.
Split Testing
Split testing is a way of looking at two similar advertisements which have a slightly different factor. For example, you can have two ads the same, but test them for different keywords. Over time, you should find one out performs the other in terms of sales. Or, you can change headings and images in your advertising campaigns. One image might outperform another and so that’s the one to focus on.
Split testing is a great way to increase your conversions by identifying a winning advert and improving on it. The long term effect of continual split testing is a highly profitable advertising campaign which is the most efficient.
Summary
So how can you generate more affiliate sales? Firstly, identify how you make sales already, and do more of what works. If you haven’t yet made a sale, find a marketing method which suits your lifestyle and budget and stick with it until you do! Then focus on doing more of what works and simply get better at it!
As you gain knowledge, you can apply that knowledge to your marketing method to get better results over time. Make sure you track your affiliate sales so you know exactly what activity created the sale. That way you can go back and focus your time on the most productive activity you have found so far.
Many of my sales have come from my blogging. So my latest goal is to write 1000 blog posts on this website by the end of the year. Wish me luck!
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