Wondering how to make money using email marketing? In this post I’m going to share the nuts and bolts of email marketing and explain some of the best ways to make money through sending out emails.
On a website, visitors come and go in a matter of minutes. When they go, they’re gone forever! But once you get your website visitors onto your email list, you can keep in touch with them for months and even years. This is one of the major benefits of building an email list. Not only can you build an email list into the hundreds of thousands of subscribers, but you can also build relationships with your subscribers over a longer period than is possible from a website.
When you have something useful to share with your audience, you can build trust by delivering value in your email messages. When you tie a specific purpose to something you can sell, you’re on to a means to make money on autopilot. Here’s how it’s done.
How To Make Money Using Email Marketing – Affiliate Marketing
To build an email list you need an email autoresponder. An autoresponder lets anyone collect email addresses from a website or landing page. Marketers do this so that they can sell affiliate products through email messages. What’s an affiliate product you might ask? Affiliate marketing is a business model which lets anyone sell someone else’s product for a share of the revenue. Affiliate products can be found online in almost every topic. This makes them perfect to sell through email marketing.
Once you join an affiliate program, you can choose a product and sell it through an affiliate link. Sales are tracked back to your referral link and you earn a commission for any referrals. To sell affiliate products online affiliates will build an email list of subscribers and promote products to their list. You can earn a full time income from selling affiliate products through email marketing messages.
How To Make Money Using Email Marketing -Your “Target” Audience
Since there’s so many people online, it’s a good idea to start with your target audience. Your target audience for affiliate marketing is the small sub-section of the online marketplace who is most likely to buy your product. Depending on what you decide to sell you’ll need to research your prospective customer base. As an affiliate you can choose to sell pretty much anything you can find to buy online. So long as a product has an affiliate program, you can sell it and earn commissions from sales you generate.
But to find “your people” for a certain product, you need to understand your customer avatar. The customer avatar is the type of person who is most likely to want or need your particular product. See also customer avatar worksheet pdf. Once you understand who this is, what their online behaviour is like, you’re in a much better position to find them online with your marketing and send them to your email list.
How To Make Money Using Email Marketing – Building Your Email List
Get yourself an autoresponder and access the dashboard. Here you’ll be able to find a form which you can place somewhere online – such as on your website, if you have one. If you don’t have a website, you can build a free site using Weebly.com to put your form on.
To encourage website visitors to join your email list you need a “lead magnet”. A lead magnet is any kind of free giveaway which you can use to encourage visitors to join your list. Typically marketers will use an ebook, free pdf download or some other form of value add. I use a free video series on this website where you can learn about how to build a from scratch online business.
How To Make Money Using Email Marketing – Driving Traffic
Now you have a form on your website, you can send targeted traffic towards your site and attract people towards your form. This can be done in several ways but the main two are through content creation and paid marketing.
With a paid marketing platform, most marketers will use a landing page software so that they get the most out of their marketing budget and they can optimise their landing page. Why use landing pages? With a normal website there can be a lot of visitors who don’t take action and sign up to your form. So they’ll leave without having joined your list. With a landing page software you can optimise for performance by cross testing your pages against other similar ones to find the best performing page for list building.
The other method of driving traffic is through content creation. This blog post for example is an example of content driven traffic. With a lot of content on a website (or video channel) affiliates can drive traffic by being found on the search engine results pages of Google (and other search engines). Free traffic is notoriously more difficult than paid traffic. Paid traffic is fast, and much more scalable. But you will need a marketing budget to learn and build up your campaigns to make them profitable.
Sending Out Email Messages On Autopilot
One of the main advantages of email marketing is that it can be automated and scaled up to a global audience. With affiliate products, you can sell to anyone from anywhere in the world. By queueing up email messages in your autoresponder, you can deliver messages for several months (or years) on complete autopilot. As new subscribers are added to your email list, messages are delivered according to the queue you have previously set up.
Once you’ve built a list of messages appropriate to the needs of your subscribers, you can leave it running without having to do much. With the right marketing engine, messages, subscribers and of course the right products, you can make sales in your sleep and scale up your online business to a global audience.
Delivering Value To Your Subscribers
Still, many of your subscribers won’t open your email messages and to get the most out your email marketing you’ll want to provide a valuable service. If you don’t, your subscribers will stop opening your emails, and you’ll make fewer sales!
If you can add value through your email marketing messages, your subscribers will continue opening emails for a long time period. You’ll be able to build more trust with them. Once your subscribers get to know, like and trust you, they will be more are likely to buy.
But this might not happen straight away through your emails. Particularly if you are only trying to sell them something! If you’ve ever been put off buying by a pushy sales person in a shop, you’ll know the reason why! So instead, offer value and give. Help your subscribers with a specific problem first, and sell later!
2 thoughts on “How To Make Money Using Email Marketing”
Comments are closed.