Wondering how to make content for affiliate marketing? Content marking is one of the best ways to make money though affiliate marketing. You can create content in written form through a blog or through video or images. But before starting your blog, or YouTube channel there’s a few things you should know if you want to make money from your content.
Not all content you create will make you sales. In fact, content marketing can be a bit of a “slow burn” for affiliates. With paid marketing, you can see traffic appearing straight away almost immediately. This lets you focus on adverts which are working, bring in sales, and cut off those which don’t. But with content marketing it’s different. You can spend weeks, months and even years creating content before you start getting sales. So it’s worth doing your homework before you set out writing or shooting videos.
How To Make Content For Affiliate Marketing – Set Out Your “Stall”
Content marketing is the “long game” in affiliate marketing. You can generate a passive income, but in all likelihood you’re going to need to build a lot of content first, before this can happen. To give yourself the best possible chance of success, it’s valuable to choose your monetisation method and look at the type of audience you want to attract.
Not all of your content will lead to sales, so you’ll be spending time and effort creating stuff that isn’t going to sell. To give yourself more chance of success with each piece of content you create, learn about your target audience or customer avatar. Before you do this, choose an affiliate product which you can get behind and wholeheartedly promote from your content.
Once you’ve chosen something to sell which floats your boat, you can start to get specific on the type of person you want to attract. This will help you create content with the sale in mind. Creating content without this strategy in place will likely result in a lot of wasted effort, and time, and perhaps money too!
How To Make Content For Affiliate Marketing – Customer Avatar/ Target Audience
Your target audience is the type of person who will actually want to buy whatever you’re selling. Most of the online marketplace won’t be interested in buying your affiliate product/s. That’s why it’s important to differentiate between those that do and those that don’t.
When you can get very specific about who you want to attract, you can create content specifically for those people. This gives you much more prospects of making those sales when they visit your website. See also how to know your target market and customer avatar worksheet pdf.
Content Creation – Choosing Your Passion
Once you have chosen your affiliate products and defined your customer avatar, you’re in a much better position to get started creating content. It’s also a good idea to choose a topic you have some knowledge about or at least an interest in.
There’s over 600 million blogs on the internet so there’s plenty of competition plus around 51 million YouTube channels. So if you’re going to attract an audience for your affiliate products you’re going to need to stand out. The best way to do this is pick a topic you can stick at for the foreseeable future.
Many would-be content creators drop out because they don’t get anywhere. That’s because they’re not passionate about their topic and the sole purpose of their content creation is financial. So if you can choose a topic which aligns with a bigger reason, you’ve already got a head start on many who will drop out.
Building Content
I’m a blogger and on this website alone there’s over 700 blog posts. Even so, I don’t make sales every day and it’s taken a long time before sales were dropping in on a regular basis. One of my main strategies is to create content targeted towards my customer avatar. For me, that is struggling affiliates or people looking to become affiliate marketers.
Once you know your target audience, look on Google’s keyword planner and type in your main keywords. You’ll then get a bunch of ideas for blog post titles. The same strategy can be used for a YouTube channel for video content. Because there’s a lot of competition for most keywords in this niche, I look for the long tail keywords with low SEO difficulty. That way, there’s more chance of me ranking my material on the search engines.
As time goes on and you create more and more content, you’ll build up authority with Google and they should give you better rankings. At first this can be tough, because there’s so many other people doing the same thing. But this is why you should align your topic with a passion or interest. That way, you’ll stick it out for much longer than your competition and have more chance of breaking through.
Still Wondering?
If you’re still wondering how to create content, you have probably not ironed out your particular niche in which you want to work. Think about your interests and passions. Look for a topic you can stick with for several months or years. Look for affiliate programs which interest you in that particular topic/niche.
As you gain experience in something, you have some information to draw from. I joined a number of affiliate marketing programs and wrote about what I learned. If you keep learning in a particular topic/niche, you’ll never run out of things to create content about.
Product reviews are a good place to start since you can talk about a particular affiliate product. Reviews work well for sales too because they attract people looking to buy that particular product.