If you’re wondering how to choose the best niche for affiliate marketing, look no further! In this post I’m going to cover some of the best things you can do to uncover your best niche as an affiliate.
Some niches are much more profitable than others. But they are only profitable if you can tap in to that particular market. So the most profitable affiliate niches aren’t necessarily the ones you should choose. They’re super competitive and if you’re going in to a niche you know nothing about, the chances are good that you’ll fail.
Around 95% of affiliates quit and around 90% of all affiliate sales are made by less than 10% of affiliates in a given program. What this means is that to become a successful affiliate takes more than most people realise. So you should take extra care in choosing your niche because that becomes the bedrock with which you build your affiliate success. Your choice of niche is a huge factor in whether you’re going to be successful (or not) as an affiliate.
How To Choose The Best Niche For Affiliate Marketing
Whether or not you are successful as an affiliate will depend on a number of factors. Affiliates earn money by referring people to products and services online. If they don’t make any sales they don’t get paid! While some affiliates can make astronomical earnings, many earn nothing.
In what niche do you consider working a pleasure, rather than a chore? This is a good question to ask yourself. In the beginning of building an affiliate business there’s a lot of roadblocks. If you hate every minute of building your business, there’s much greater chance you will give up earlier. But if you’re loving working on your business, you are more likely to outperform others in your particular field of excellence.
For this reason it’s a good idea to choose a niche which you have some interest in at least, if not a huge passion for. But this can be difficult if you don’t have a particular interest. To help you choose ask yourself a few important questions:
- In what topic can I maintain interest in over a few years?
- What are my skills and interests?
- Do I have any particular skill or knowledge which is unique?
- What would I most like to learn about?
How To Choose The Best Niche For Affiliate Marketing – The Right Affiliate Products
Your topic of interest is a good place to start with a niche. But you’ll also need to monetise it if you’re going to make any money. This is done through selling affiliate products and this is another major decision which will effect your affiliate business.
Therefore aligning your topic interest with the right affiliate product is key to your success. Without the right topic, you won’t sustain your interest in it for very long. But without the right products, it’s more difficult to monetise and this can effect your motivation too.
Ideally find a product or products which you absolutely align with and can wholeheartedly promote. If you’re promoting products you don’t care about, the length of time you can sustain your interest for will be massively diminished. In any niche there’s going to be competition and this means you’ll often need to work on your niche for several months before you start to see the light at the end of the tunnel.
While many people suggest choosing a niche you love, it’s also a good idea to choose one in which you can make money. Top money making niches are:
- Technology
- Money and wealth
- Health and fitness
- Fashion and beauty
- Lifestyle
- Hobby
- Pet care
- Travel
A Lesson Learned – Choosing The Wrong Niche
I’ve built many websites as an affiliate and some of the worked and some didn’t. One of my websites was about a topic I knew nothing about (mushroom harvesting). I choose this topic only because it was uncompetitive and I thought I could rank it on Google and get free traffic. It did rank on the top for my main keywords. But the topic was of little interest to me and I soon gave up on the site. It fell down the rankings and eventually I let it die!
But I learned a valuable lesson from this “failure”. I learned that I didn’t want to write content on mushrooms for ever more! Each article I wrote had to be thoroughly researched since I knew nothing of the niche. So it took a long time and a lot of hassle before my site appeared on Google and started generating free traffic. Even then, I couldn’t monetise it well as I struggled to find affiliate products which were profitable in this niche.
The moral of the story is to choose a topic you love and foresee spending some considerable time on. Ideally find something you align with which you know something about, or want to learn about. Build something you love!
Summary
If you’re looking to become an affiliate in any niche there’s a few main things you should consider.
- In what area would you enjoy working?
- How can you use your unique insights, talents, knowledge and skills?
- Is your topic easily monetised?
- What’s the competition like?
- What makes you stand out among the competition?
- Will you enjoy working in your niche in 5 years from now?
In a competitive niche you’re going to need to either spend more on advertising or work harder (and for longer) to get traffic to your website/products.
Learn more about starting an online business from scratch here.
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