If you’re wondering how to build momentum with organic marketing, or even struggling to get started, this one’s for you! Once you are on a roll with your organic marketing campaign, you will see more traffic, leads and sales. But this can take some time. Before you get into 5th gear you need to drop the clutch, put it in first and slowly move forwards.
That can be daunting if you’re unsure about your topic, what to write, (or create videos about) or if you’re shy on camera or even doubt your own writing ability, for example. All these factors can and will stop you from even getting started. So that’s where to begin. I was super shy on camera shooting my first few videos but over time I got over it. Still, there’s work to be done too!
If you’re shy or lack confidence, keep in mind very few people will see your stuff when you are just starting out – (silver linings to no traffic!) If you lack confidence, that’s going to you hold back in promoting your content too. So on the plus side, you will naturally attract a larger audience when you gain confidence and that might be somewhere down the road.
For starters, lets look at your niche as what topic you decide to delve into is massively important.
How To Build Momentum With Organic Marketing – Choosing Your Niche
Your niche is the topic you decide you’re going to be creating content about. Creating content in a niche you are passionate about is always going to be much more enjoyable than one in which you have zero interest. Plus, you probably already follow others in your niche who can give you content ideas as time goes on.
It’s likely that your niche is related to the topic/s you’re already following online. Have a look at your YouTube channel and other social media platforms. What kind of leaders are you following? What are you interested in? If you align your niche with your passions and interests, you won’t ever run out of ideas and your own personal growth is tied in with your content production.
Choosing a niche you have no passion for is exhausting. I tried it once and lasted about 6 months before I completely burned out. Pick one you can keep working in for the long term, and in which you are investing in continual personal growth. You don’t have to know everything about your topic either, because you can always learn more. The key is to pick a topic you’re aligned with.
How To Build Momentum With Organic Marketing – Your “Why?”
Suppose you’re a Tony Robbins fan, for example. He’s big on personal growth and the psychology of success. You could watch a video of his on YouTube and take a single idea from it to create a video or article of your own. Here’s the first video I found of him and here’s an interesting question he asks “What is your motive for action?”
An intrinsic motivation is different to an external motivation. Intrinsic motivation comes from within, while extrinsic motivation arises from external factors. When you are intrinsically motivated, you engage in an activity because you enjoy it and get personal satisfaction from doing it. When you are extrinsically motivated, you do something in order to gain an external reward.
The man who loves walking will walk further than the man who loves the destination.
Don’t forget there’s over 600 million blogs on the internet and more than 114 million active YouTube channels too. So whether you’re creating written or video content there’s huge competition for organic traffic. What’s NOT going make you stand out is if you copy someone else and/or are solely money motivated in your actions. To build momentum with organic marketing you’re going to need to enjoy the journey and have intrinsic motivation.
How To Build Momentum With Organic Marketing – Your First Piece Of Content
Your first piece of content is the start of this journey but remember that you are building momentum here! I find an inspiring idea will help me to get the wheels turning. Before you can create your first piece of content you need a website, or access to a video platform such as YouTube or TikTok.
If you haven’t done this before consider it a dry run. That takes the pressure out of it and lets you experiment. Consider your first YouTube video a practice in shooting a video and then uploading it. Or if you’re blogging the act of publishing your first piece of content is a major first step. You can even use free blog platforms such as Hubpages.com. Hubpages is where I first published an article and where I made my first affiliate sale too!
If you’re procrastinating here, try and take the pressure out of it for yourself. Checkout my post on overcoming procrastination in your affiliate marketing business. You may need to take a step or two back: clear your desk, outline your concerns or remove the importance around the issue somehow. Mental blockages can stop you moving forwards. This could be genuine concerns about a work colleague or boss seeing your video and it affecting your work somehow, for example. Or your belief that you’re not good enough, or will be criticised for your work. I’ve personally found that the inner critic (yourself) tends to be worse than anyone else who might openly criticise you.
You’ll need to deal with these issues before you can actually move forwards. By bringing them into your conscious awareness you can help to resolve them. A first step might be writing down all your inner conflicts. Then work through them one by one until you have resolved them.
Take the importance out of the initial step of creating a piece of content and give yourself a reward of some kind for having taken it.
How To Build Momentum With Organic Marketing – Congratulations!
Congratulations you’ve created your first piece of content and published it! Whether that’s a YouTube video or a blog post, well done. Don’t diminish the importance of taking a small step because momentum is created by taking small steps again and again. As the saying goes “a journey of a 1000 miles begins with a single step”.
Building momentum with organic marketing is firstly about creating habits out of creating content. So you want to create a habit of doing this by creating content again and again. As you do so you’ll get better and better at it too and more confident and self assured in doing so! So don’t worry if you’re not happy with your content at first. The key is to get into motion and start taking small, positive actions in the right direction.
Now you have created some content you can share it on your social media accounts. That’s a great, free way to get your content out there. It’s useful to also create a habit out of content promotion. Without it, your content won’t get seen by anyone.
To get momentum through organic marketing, you’re going to want to make habits out of:
- Creating (useful) content for your audience
- Promoting that content
To build the habit, you only need to get started. As you progress, you will find your content will improve as you become more comfortable creating it (and sharing it).
Aligning Content With Your Product/s
It’s worth a mention here that your content should serve your audience in some way and be helpful to them. Otherwise, you’re not going to attract the audience you want with your content. Your content should also serve to attract an audience you can serve with your affiliate products (presuming you’re monetising your content with this strategy).
So before you rush off and create a tonne of content, be advised that not all traffic is targeted traffic. If you’re building an affiliate business with your content you want that content to attract the right audience. To do so you need to align your niche carefully with your content and your affiliate product. Otherwise you’ll be spending a lot of time and effort in attracting the wrong audience!
See the customer avatar worksheet pdf and spend some time learning about who you want to attract with your content.
Content Promotion & Self Belief
Content promotion is as important as content creation. If you spend all your time creating content, in the hope that “one day” it will be found, you’re not going to create the momentum you really need to build an affiliate business around it. So content promotion should be tended to as a matter of urgency once you publish your content.
I struggled with promotion partly because of shyness, lack of confidence and insecurity as well as my not understanding the importance of promotion. The same reasons which can hold you from getting started in the first place can stop you from attracting the audience you deserve. When you look at the lack of traffic you have, you may consider that organic traffic “simply doesn’t work”. But in fact it is your own cognitive bias working against you (through lack of self belief) and/or lack of action.
Hence this is why you must work on yourself as well as your affiliate business. If you’re full of doubt, your results will mirror that doubt. When you’re full of passion, self belief and inspiration, your results will mirror that too – but only if you take action!
Some promotion methods include:
- Social media posting
- Email list – don’t forget your email list
- Paid advertising
- Q & A websites – drive traffic with Quora
- SEO – Search engine optimisation
- Offline advertising
See also how to get 10 leads a day and how to get organic traffic to your website.
Rinse & Repeat
Now you have the ball rolling, it’s important to keep it rolling. Don’t burn out though but instead commit to a daily/weekly habit schedule you can sustain over the longer term.
Momentum doesn’t happen with one action but with many actions repeated over time. So in the beginning it’s important to take small regular actions which can be repeated to build habits. Motivation doesn’t last, it only gets you going. Once you have overcome the inertia of not doing, you need to maintain the action steps which will build momentum over time.
“A rolling stone gathers no moss” and it takes much less effort to keep a stone rolling than to start it rolling!
A good daily/weekly habit pattern to begin with is to:
- Create a piece of content (every day ideally, but whatever you can manage at first)
- Publish and promote it – through your email list, on social media, etc.
Get this habit pattern down to the extent that it feels wrong NOT doing it. This usually takes a month or two of consistent action.
What To Expect
At first you’ll likely not notice much shift in your traffic. However, that’s because you haven’t yet built up momentum. Don’t be too eager to look for results at this early stage because it will likely send you into doubt and scepticism. You know what happens when you’re in the state of doubt? That’s right – nothing! You’ll doubt your course and STOP moving forwards. Then, nothing can happen.
I’ve been here many times, lacking motivation and lacking a habit which drives my business forwards. It’s not a great place to reside if you want growth! Focus instead on the small wins – your daily/weekly habit patterns and the hits you receive on your website as a result. Take these small wins as major achievements because they are – you’re learning to build organic traffic to your website.
If you persist, your traffic will continue to grow, albeit slowly. Keep examining your content generation, intentions and promotion methods as you move forwards, improving in every area. Once you’re a month or two in, you should have found a nice momentum.
I’ve had times where I lost the faith in my blogging habit, so I stopped. Then a sale would drop in and re-inspire me to take action again. I would kick myself for losing the faith and stopping, having lost what would have been even more momentum.
Keep your belief high by fuelling it with your passion on your topic. Follow other leaders in your field and use their content to inspire you for your own!
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