For bloggers, how many blog posts per week is a good amount? While there’s no definitive answer to this question, most experts say between two a four times a week is a good amount. Some bloggers post more than this, but this is unusual and generally only longer term bloggers who have the time and funds do more than 3-4 times a week.
For the best SEO (search engine optimisation) result, post more often. As your content grows your SEO score should too. As more people see your posts, you should see more people sharing and linking to your content, if the quality is good and your blog posts are useful.
Make sure your blog post quality is high. If you write many posts on the same day, the quality might suffer. The length and quality of your blog posts are a factor too, in your SEO score. More lengthy posts tend to rank better with Google. So offer high quality posts as often as you can.
How Many Blog Posts Per Week?
Your niche, or topic is a factor too in determining the outcome from blogging. In a very competitive niche, such as affiliate marketing, it will typically take much longer for your content to attract an audience for free than in a less competitive topic. So if your sole source of traffic is from blogging, it would make sense to focus on creating more content and posting more regularly. Most bloggers will post 3 or more times a week and this is a good amount to start with. Over time as your content gets more traction, you can increase the amount of content you post.
But this might be difficult if you’re juggling a full time job for example. Full time bloggers can manage more but that’s because they have made blogging their full time source of income, so they will have more time.
A good answer to this question is “how many blog posts can you manage, without it affecting the quality?” and “what is your desired outcome from your blogging strategy?” If you want more traffic, increase the amount of blog posts you publish, but only so long as the quality doesn’t suffer.
How Many Blog Posts Per Week? Why Do Bloggers Blog?
Blogging is a great way to attract an audience and build a business cheaply. It only costs your time, or if you’re outsourcing it’s the amount it costs to pay your writer. Over time, your content should become a “digital asset” which attracts free customers to your business through the search engines.
The length of time this takes will vary from business to business and according to the relative competition and the quality of your content. It will also be determined by your ability to promote your content and get eyes on it. Ideally spend at least the same amount of time, if not more, on content promotion as you do on creation of your content.
Without content promotion, it will take much longer to get traction from your content. Content promotion can involve such activities as:
- Sharing on social media
- Using plugins to help syndicate content – see autopost
- Using paid marketing to promote content
- Back linking to your content from other websites
SEO And Blogging
Even with a well thought out content marketing strategy which involves creation of multiple posts a week, you can still struggle to get traction from blogging. That’s because there’s a huge amount of competition for so many topics. If you find yourself in a particularly competitive niche, it will be harder still. To get found on the SERPS – search engine results pages, you need to write better content than what is already there. This can be tricky and especially with shorter keyword phrases it can be near impossible!
That’s why many bloggers will find long tail keywords with low SEO difficulty. The short phrases are often too competitive to rank at all. Even if you write content targeting the longer tail keywords, Google may still not rank you if they don’t trust your content. Trust is built by being in the game over the longer term. So if you have a new site, it can be all the more difficult to get traction.
Summary
So how many blog posts per week should you write for maximum benefit? Keep in mind that blogging is definitely a long term strategy for website traffic. So it can take years before your blogging starts to gain traction and makes a difference to your business. How long can you keep up blogging 3 times a week? How long can you maintain a habit of blogging 5 times a week? Does the quality drop when you increase your blogging output?
The quality of your blogging is a factor as is your promotion strategy. Ideally automate your blog promotion strategy as much as possible. See best blog plugins for WordPress and auto post to social media from WordPress for some of the simplest blog share strategies.
Better to blog less if it means you can spend some time on quality control and content promotion. If blogging more means you’ll quit in a few months, then a small number would probably be better. Think long term and choose a level which is sustainable.