What are the high end affiliate marketing secrets used by the top super affiliates? Why is it that most affiliates fail and some succeed? One of the main tricks or “secrets” of the top affiliates is to use high end courses rather than sell low value items.
With a high end course, you can earn substantially more as an affiliate, even with fewer sales. This is one of the main secrets of the top earning affiliates. They don’t focus on selling thousands of low value products. Instead, they sell a few high end products from which they can earn the same amount, if not more.
Most new affiliates will start with a popular website such as Amazon. They pick up a product and start learning a marketing method. Unfortunately this strategy is already working against them. Amazon only pays between 1% and 10% on most of its products. So for a $100 item, you stand to earn around $10 maximum if you generate a sale as an affiliate. Even if you use the most profitable items on Amazon, you still only earn once per sale.
To make a sale as an affiliate you need to successfully refer someone to a product through your affiliate link. This can be done in many ways, but one of the simplest methods is through paid advertising. To make a profit using this method (and using Amazon) you’ll need to pay less than your commission value in advertising costs to make a sale.
For most of the low value products on Amazon, that’s less than $10! That’s incredibly difficult as it gives you no room for experimentation and error. So many affiliates will go mad creating content and attempting to get traffic to their affiliates sites for free, another incredibly difficult and time consuming task.
High End Affiliate Marketing Secrets – Digital Vs. Physical
But with high end affiliate products you can earn much more per sale, ongoing recurring commissions and also from later purchases from those same customers. Each customer is worth much more with a high end product or program, so you don’t need as many customers to become profitable.
With a low value product you only make a few dollars on a single sale. That means you need to sell in bulk, which can be a huge challenge.
Let’s compare a high end product which sells for $10,000. For a digital product you earn earn up to 30% on a sale, much more than with physical products (from the likes of Amazon) which only pay up to 10%. There’s high valued items on Amazon too, of course. But the commission rate means you still earn a smaller amount than with digital products even from these sales.
Sell a $10k digital product and you’ll earn $3000. Sell a $10k physical product and you could earn as little as $100 (at 1% commission).
High End Affiliate Marketing Secrets – Recurring Income Products & Product “Suites”
A high end affiliate marketing training course not only sells for $10k and gives you more profit with a 30% commission structure, but you can also earn ongoing commissions from sales of a membership or subscription product. A high ticket sales funnel will typically contain a multitude of products from a single product range or “suite”.
Affiliates promote the first product in a range of products and later products are automatically offered to customers when they make a purchase. This is known as a tripwire funnel where a specific action automatically triggers another offer.
By having multiple products to sell in a range, subscription and membership products and high ticket affiliate products, the “high end” affiliate can earn more from each customer than they would from trying to sell a single affiliate product many times.
This is one of the biggest “secrets” of affiliate marketing success. Your sales funnel automatically gears you for a better outcome, once you start generating sales.
Marketing High Ticket Vs. Low Value
With a high ticket sales funnel, filled with high value training courses and subscription products , you can earn far more per customer than through selling any old affiliate product you would find online. This gives you more leverage and more ability to learn a marketing strategy which works.
If you’re running paid advertising selling a low value product, your margin for experimentation and error is very small. You can easily run up a huge advertising budget deficit without making it back in sales, just while you’re learning.
But with a high valued product range, you can earn large chunks of income from product sales which can be injected back into your marketing budget. A bigger budget gives you more reach with an online business.
The typical sales funnel will give you around $1 per month per subscriber, as an industry standard. But with a high valued product range this is more like $5 per month per subscriber. This gives you much more leverage when learning your marketing strategy and more access to the more expensive advertising platforms such as YouTube and Facebook, for example.
Summary
A low value affiliate product is much more difficult to promote with the faster and more scalable marketing strategies (using paid marketing). But with a high valued product range which also offers recurring income products, an affiliate stands to gain much more for the same amount of effort as selling the low value affiliate product.
It also gives them better opportunity for using scalable and faster marketing strategies.
To learn more and get started with your own high ticket product range, click here.