Don’t forget your email list! Your email list is one of the best things you can invest in as an affiliate. I often have some time out and remember the power of the email list when I return. As an affiliate marketer, the email list is one of the best things you can invest in. You can even get an email autoresponder for free too, so there’s no excuses!
Why is the email list so important for affiliate marketing or online business? An email list puts you in charge of traffic. If you’re an organic marketer, relying on free traffic from content creation, you can’t “turn on” your traffic instantly. You have to build content and wait! With paid traffic you can effectively turn traffic on – but it’ll cost you. But once you build an email list of subscribers, and start building a relationship with them by delivering valuable content, you have control over your traffic. You don’t have to rely on a Google listing or buying those clicks. Instead you send out emails to your list and send them to your content or your affiliate offer.
Why List Building Should By Your Top Priority
With a small number of people on your email list, you can’t expect miracles to happen. But as you grow your email list, into the thousands and tens of thousands, you have a lot more leverage. Providing you are offering something of value to your subscribers, and you get the right kind of subscribers on your email list, you should see your subscribers buying your affiliate products.
As your list grows, you make more sales. The same isn’t necessarily true of building content. Much of my content doesn’t work in attracting visitors unless I give it a push somehow. Only a small fraction of content on this blog for example gets ranked on the search engines and gets me free traffic.
But with a list the more people you have on it, the more will open your email messages. It’s a numbers game. A small percentage will buy so the larger you can build you list the more sales you should make.
Don’t Forget Your Email List – Who Do You Want On Your List?
Not everyone on the internet should qualify for your email list. You want targeted “buyers” not disinterested freebie seekers! Granted you’ll likely get a mixture of people, but if your paying to send traffic to your email list, make sure it’s for the right kind of subscriber.
To know your best subscriber you should do some work identifying your perfect customer or customer avatar. Checkout the customer avatar worksheet pdf for more on this. Your “perfect” customer can be identified by looking at those types of people who regularly buy from you and remain loyal customers for life. Then not only buy, but them continue to subscribe to your services and get value from them.
Most people on the internet aren’t interested in what you sell. So identifying your target audience is a skill worth learning. Ask yourself where they live, how old they are, what their interests are and so on. By doing some work on your “perfect” customer, you can save yourself a lot of wasted time (and marketing budget) paying for the wrong kind of people to join your subscriber list.
How To Build An Email List
Once you have acquired an autoresponder, follow the tutorials and place some code on your website. This gives you a form which you can use to collect email addresses from subscribers. You can use a blog website (like this one) or purchase a landing page software if you’re using paid advertising.
I like blogging and sometimes I run paid advertising too. Using organic marketing is a much slower way to build a list and you can’t easily build so quickly. So the best way to build an email list is through sending targeted (paid) traffic to a landing page and collect subscribers details by offering something of value in exchange.
Your value driven offering much be enticing enough to help website visitors overcome their resistance to handing over their details. Since there’s so many people collecting email addresses online, many are rightly sceptical of handing theirs over! So your giveaway (free) offering must be relevant and of high enough value for them to subscribe.
Driving Traffic To Your Offer
There’s many ways of driving traffic to your offer but before you do this make sure your offer is clear. Make sure your offer highlights the benefits (not the features) of the visitor signing up to your email list. The benefits are the WIIFM – “What’s In It For Me” which is ultimately the outcome or the goal of them signing up to your list.
Once you’ve set up your offer page you need to drive traffic to it. There’s many ways to drive traffic and both paid and unpaid strategies can work. Whichever way you’re going to drive traffic it’s important to identify your most valuable (buyer) traffic. Much internet traffic isn’t looking to buy. Information seeking visitors aren’t as likely to buy as those looking for a specific product, for example.
By being careful with the content you create and the targeting of your paid advertising, you can save a lot of time and/or money! Here’s a great article on the different ways to drive traffic to your offers.
I hope you’ve enjoyed this article “Don’t forget your email list”! If so, please share it! If you’re interested in more information on building your own online business, sign up to my email list on this website, best wishes!
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