Looking for Clickbank affiliate marketing for beginners? Clickbank is a digital product marketplace where many new affiliates gravitate. Many newbie affiliates also get their start with Amazon too, which allows anyone to promote their products for a commission based on referrals they make.
The benefit of Clickbank is that affiliates can earn considerably more per sale with digital products in comparison with physical products you would find on Amazon, for example.
Physical products typically pay between 5-10% commissions to affiliates whereas digital products pay much more; often between 30-40%. This means if you can sell a product as an affiliate you can earn more from fewer sales by simply choosing to promote products which are digital.
Clickbank Affiliate Marketing For Beginners: Benefits & Drawbacks
There’s more than the commission rate though that’s of benefit with using Clickbank.com. There’s also a huge variety of products which you can choose from as a Clickbank account holder. So Clickbank can be particularly useful if you have an existing website which attracts an audience. You can simply join Clickbank, find a product which is related to your niche and place a banner on your website. Within only a small amount of work you could have monetised an existing website, without having to produce any product or service of your own!
The downside to all this choice of products is that there’s a lot of products which don’t sell on Clickbank too. To help you differentiate between the wheat and the chaff, Clickbank provide a number of information points about products on the site. The main one you need to understand is “Gravity” score.
Gravity score is a performance metric which shows sales momentum. Over a 12-week rolling period, the ClickBank Gravity Score calculates how many unique affiliates are making commissions on an offer, with a higher emphasis on more recent product sales.
A high Gravity indicates therefore that a product is selling well. However, if you’re a new affiliate you also need to consider that there’s likely more competition from other affiliates with this particular offer. So if you’re promoting via organic search results, for example, you might find it much more difficult to get your content found.
Clickbank For Beginners: Subscription Products
You can also find many subscription products on Clickbank. You can find these using a tool: CBEngine.com.
Subscription affiliate programs pay out recurring commissions so even with fewer sales you can earn a greater income. Something else to consider are high ticket affiliate marketing products. Most products on Clickbank will be largely low and mid ticket items. With a high ticket affiliate product you can earn much larger commissions per sale. Typically a high ticket affiliate product will pay out $500+ on any sales you generate.
Choosing A Clickbank Offer
Ideally with affiliate marketing you should promote products and offers which you naturally gravitate towards yourself and purchase yourself. Having an interest in what products you promote is going to mean your marketing efforts are much more congruent and aligned with you and your product. This gives you more integrity as an affiliate marketer.
If you’re totally disinterested in your product, it’s going to be much more difficult trying to sell them, since you wouldn’t buy them yourself! As an affiliate you can choose pretty much any product to sell you want. But as there’s many other affiliates promoting those same products, choosing something you’re aligned with will help you stand out in the marketplace.
It’s natural for new affiliates to pick products which have a high gravity. But those products may be doing well because they have been picked up with super affiliates who have a large audience. As a newbie, it’s really worth considering your topic/product and how you relate to it; rather than just focusing on what it can get for you.
When you believe in what you’re promoting, there’s far more longevity in your affiliate marketing business. When around 95% of affiliates quit, it’s well worth spending time to understand your motivations and build your affiliate business around your values. Access a free video series here to learn more about the different types of affiliate products you can promote.