What is the blogging earning potential? While many bloggers don’t earn from their blogs, some bloggers can make six figure incomes from blogging. Finance blog Millennial Money reports that after just two years of building traffic and subscribers, bloggers can make upwards of $100,000 annually.
During the first year of a blog your earnings can vary dramatically. Depending on your monetisation strategy and your ability to attract traffic to your blog, you can earn very little. You can monetise a blog with various advertising platforms and place ads on your content. Or find a good affiliate product or products which are a good match for your topic.
The biggest barrier to a blog is traffic generation and beginner bloggers can easily lose belief when nothing much happens for a while. But if they keep at it for long enough, there’s a tipping point.
Blogging Earning Potential – Blog Tipping Point
The blog tipping point happens after you’ve put a lot of work in. It might come after a few weeks or a few months. Once you’ve build a lot of content and make an effort in building backlinks and promoting your content, you’ll start to build traffic from a number of sources to your blog:
- From your blog promotions on social media accounts
- Through your email list
- From the search engines results pages (SERPS) – through your SEO (search engine optimisation)
- From backlinks you have built
- From social shares from your visitors (through a share button, for example)
- From backlinks your visitors have built to your content
In the beginning a blog can take a while to generate traction and a lot of work. But stick with it long enough and you should see some traffic coming to your site with or without your input.
This is where the huge blogging earning potential comes in.
Blogging Earning Potential – Traffic
But before this can happen you should expect to do a lot of work first. After all there’s over 600 million blogs out there on the internet covering most available topics. This means there’s going to be plenty of competition for your blog ranking on the search engines (mostly Google).
So ranking your blog may take some time and commitment, especially in a competitive niche. To give yourself the best chance of success with a blog, it’s a good idea to pick a topic you enjoy writing about. Otherwise it can be difficult coming up with new ideas and writing fresh content continuously.
Once you start earning from your blogging, it means you’ve proven it can work! Before this happens it can be a little daunting writing blog posts, especially if you’re doing it only for the money!
If you enjoy writing, you’ll go much further than the person who is only wanting the end result. This is why it’s a good idea to choose a topic you’re passionate about when it comes to picking your niche.
Monetising Your Blog
There’s a couple of main things which stand in the way of you making money from a blog. One is your blog topic and the competition. Choose a topic you’re not bothered about, and your interest will likely wane long before you break through to the tipping point. The other thing is how you monetise your blog. Ideally find a good affiliate product which is suitable for your audience and which you can wholeheartedly promote from your site.
You can also monetise in other ways using advertising programs such as Adsense, Advertising/Publisher Networks, Ezoic Ads and so on.
With adverts on your blog posts you can make small amounts from each click from your visitors. But with affiliate product sales you can make a lot more. To generate more interest in your affiliate products using your blog, you should definitely build an email list of subscribers. That way, you can take your subscribers back to new blog posts and follow up with an email marketing campaign to showcase your affiliate products in more detail.
Why Use Email Marketing From A Blog
While a blog is a great way to generate free traffic, most website visitors don’t buy from a blog on their first visit. It takes multiple “touch points” for a visitor to become a buyer. This is where the power of email marketing comes in. On a blog, you only have a few minutes to make the sale, after which time your visitor is gone forever!
But if you capture their email address you can keep them in the loop and follow up for a much longer timeframe. I’ve often have subscribers on my list make a purchase even years after they have signed up to my list.
This just wouldn’t be possible from a blog. Also with an email list you can follow up with email messages and help your subscribers out with a specific problem they might have. Build trust, and over the longer term, they are more likely to buy from you.
Summary
The blog earning potential is unlimited and many bloggers enjoy six figure incomes (and above) from working only part time on their blogs. But they do this because they’ve put the work in before hand.
This is the secret to blogging and although you should expect to work hard for very little in the beginning, the rewards will come later if you choose a good topic you’re passionate about and stick to your blogging habit for as long as it takes!
You should also continue to learn about SEO (search engine optimisation) and employ email marketing to collect subscribers from your blog too.