Long Tail Keyword Finder

Anyone can use a long tail keyword finder in order to find keywords for their blog posts. I use Google’s own keyword planner which is a free tool. All you need is an Adwords account to use it.

Many bloggers target long tail keywords with their articles because there’s a greater chance they can rank their content for them. Shorter phrases tend to be much more competitive.

Here’s how to use Google’s free keyword planner to find those long tail keywords and how to check their relative competition against other content.

Long Tail Keyword Finder – Google’s Keyword Planner

Sign in to your Adwords account and click on the “tools and settings” tab in the top right hand side of your dashboard. If you have an account you should find the keyword planner here.

Long Tail Keyword Finder

Click on the keyword planner tab in the left had column (see below)

Long Tail Keyword Finder

Next type your main “seed” keyword into Google’s Keyword Planner. You should be offered a number of keywords which are being searched for on Google. Usually you’ll be shown the most competitive keywords first, in order of the most monthly searches. So, if your main keyword was “buy shoe laces” you would type that keyword into the planner and see what comes up. You’ll see the most competitive keywords which relate to your “seed” keyword come up first.

Long Tail Keyword Finder

Click on the Avg. monthly searches tab above the search results number column. This will tab/scroll the average monthly searches from most to least. Keep clicking it until you see the lowest monthly searched in the column. It should show between 10 and 30 monthly searches in each row (see below).

Long Tail Keyword Finder

Scroll down to the bottom of the chart and you’ll see the scroll bar. Click on the right arrow and you can then scroll through the search results in order of least searched for keywords towards the most searched for results. As you do so, you should find the long tail keywords which offer the least competition in the search results.

Long Tail Keyword Finder – Finding Those Keywords With Less Competition

As you scroll through the keywords which have fewer monthly searches you should see some nice long tail keywords. Ideally we want to find long tail keywords with low SEO difficulty. To determine this we can type the keyword we choose into Google to see the relative competition. We’ll use the example of “lazy elastic shoelaces” from the above “buy shoe lace” keyword example. “Lazy elastic shoelaces” has 170 monthly searches (according to the planner).

using the keyword planner

Once we find a long tail keyword (3 or more keywords) which we want to target with our content, we can head over the Google and type it in. Type it into Google to see results using both open search and phrase match (using “” quotation marks around your keywords). You should see a number come up while doing this at the top of the screen underneath the search bar.

low competition keywords
Google open search
lazy elastic shoelaces
Google “phrase match” search

These numbers should give you an idea about how competitive your keyword phrase is. You can also look at the results under the open match to see the competing websites for your particular search query. If there’s a number of high level domains ranking for your search term, it might be tough to rank for it. However, if you see videos and question and answer sites, it might be easier to rank.

Example

Here’s a video using the example seed keyword “yoga mat”. As you can see, there’s lots of long tail keywords which appear using this search.

Ideally find the keywords which offer the least competition during a Google search. This can take some time and research, and the more you do it, and create content for the keywords you find, the more you’ll know.

Of course some of your content will rank and much of it won’t, depending on the keywords you choose. But over time, you should get to know which keywords are more likely to offer you the best opportunity of free traffic.

Creating Content

Once you find a good long tail keyword which offer the least amount of competition on Google, it’s time to write a good quality article. Ideally use a good SEO (search engine optimisation) plugin to help you write search engine friendly content. See best free blog plugins for WordPress.

Write at least 1000 words to give you the best chance of ranking your content. You can also find share plugins to help you syndicate your content throughout social media in the link above.

Keep creating content and putting it out there! Over time, some if it will find its way to the top of the search queries. Even if you don’t manage to rank on Google, don’t forget your content will rank on Bing, Yahoo, Duckduckgo and other search engines. So it’s worth putting the effort in and sticking to a good consistent blogging plan.

For more on this strategy download my free ebook “Niche Blogging For Profit“.

niche blogging

SFM Affiliate Marketing

What is SFM affiliate marketing? SFM (Six Figure Mentors) is a training and education program for affiliate marketers. The SFM also offers training for e-commerce and other online business strategies. So you don’t have to use SFM to become an affiliate. It offers an education for any business owner wanting to develop their online skills. (I personally learned how to market my martial arts school after joining the SFM in 2014 – as well as becoming an Six Figure Mentors Affiliate).

However, The Six Figure Mentors affiliate program offers a number of benefits compared with other affiliate programs.

With most affiliate programs you only get paid once. But through the SFM’s affiliate product range you can benefit from:

  • A built in sales team – closing sales on your behalf
  • A ready made sales funnel – follow the step by step setup modules
  • A range of products – not just a single affiliate product
  • Membership products which offer recurring commissions (subscription products)
  • One of the highest paying affiliate programs with recurring commissions.
  • High ticket products – available at various investment levels
  • Multi-tier commissions – available at top tier levels

SFM Affiliate Marketing – One Time Sales

The SFM affiliate marketing system offers multiple payment strategies through a digital business system and product range. This is one of the best benefits of joining the SFM. Most affiliate programs will pay only once, unless you use subscription affiliate programs.

Once you’ve made a sale, the affiliate vendor gets a new customer and you get a single commission. But what if your customer goes on to spend again with that company? Most affiliate programs will only reward you for the initial referral. But SFM is different in that they offer lifetime commissions from each of your referrals. Should your customer purchase another product from the range, you get the commission again because you referred that particular customer.

Membership commissions are super valuable for affiliate marketers because they give you an income, not just a one-off payment. Most affiliate programs only pay once. So you need to keep finding new customers in order to keep getting paid.

High Ticket Items

With high ticket affiliate marketing, you earn far more than with the average affiliate sale. Many affiliates (myself included) start out selling low cost products from Amazon or eBay. They only make a pittance when they make a sale. A $100 product from Amazon for example might only pay $1 to an affiliate who refers the sale! At the most it’s $11 as Amazon’s affiliate commissions range from 1% to 11%.

But with high ticket items you can earn a lot more. High ticket items are generally priced at above $500 and can even range to $20,000. With digital items you can earn far more than with physical items too. A digital product can pay out from 30-40% commission. Compared to physical products that pay 1-11% that’s quite a difference.

SFM offers a range of high ticket coaching and mentoring programs and offers some of the highest payouts in the affiliate marketing industry. The programs offer 1 on 1 affiliate coaching and mentoring, software, tools and training resources.

SFM Affiliate Marketing – Why Mentorship Is So Valuable

As a beginner affiliate I couldn’t comprehend people spending so much on products online. I assumed that a lower price meant more people would buy. But as an affiliate you only earn money when you make a sale. Whether someone purchases a high value product or a low value product is almost immaterial to you if you’re doing the same activities to make both sales! So it makes more sense to sell high valued products as an affiliate. Especially if you’ll be doing the same things online to make those sales!

Access this free webinar run by SFM co-founder Stuart Ross

Mentorship programs are some of the most expensive but also the most valuable products you can find online. Why do people pay so much for mentorship and coaching products for online business? It’s simple! Those products can help them earn online and build a scalable income. This kind of education is life changing.

Much of affiliate marketing coaching is the process of changing your thinking to create the best outcome for your online business. Limited thinking, doubt and indecision, procrastination and lack of focus are just some of the barriers to success most will encounter with building an online business. Coaches and mentors help keep you on track and hold you accountable.

Recurring Revenue Products

The SFM affiliate marketing business system has a built in recurring income stream from membership subscriptions. See also SFM Digital Business System. This is one of the best things you can do for yourself as an affiliate – using recurring revenue affiliate programs to earn ongoing income from previous sales.

A regular sale is just a one-off commission. In the early days of affiliate marketing, any sale is exciting news! Your first sale online is definitely a reason to celebrate. But with recurring income sales, you are building an income from each one. Even with only small income trickles from subscriptions, you can build a dependable income from affiliate marketing much more quickly.

With sporadic, one-off commissions, it can be more difficult to replace an existing income.

Automated Up-Sells

You know those up-sells right? You have just bought something and you’re given something else to buy immediately afterwards! Although this can be annoying for some, it works! That’s why McDonald’s ask you if you want fries with that at the till! Burger King always asks if you want to “go large”!

In the online world, these kinds of up-sells can be automated by popups and sales pages. A buying customer is much more likely to buy again than someone who hasn’t purchased anything! Plus, if you have a happy customer, they are going to buy from you again. With The SFM affiliate marketing business system, you get these working for you, not against you!

sfm affiliate marketing

As members join through your sales funnel, you can benefit from automated up-sells plus a built in sales team who deal with customers directly. So even if you’re not a “salesy” type of person, this automated business system can work for you. You only need to send people to a website landing page, and much of the hard lifting is already done for you by the automated follow up within the business system.

Access Mentors All in here to begin your journey with the SFM.

Organic Affiliate Marketing

Organic affiliate marketing works through creating lots of content. Over time, as your content grows so does your audience. Through using SEO (search engine optimisation), sharing content through social media profiles and other tactics, an organic marketer can build a huge audience. If they’re lucky they can also go viral with some of their content. If this happens, they can experience a dramatic rise in their traffic suddenly.

Organic Affiliate Marketing

But for most organic marketers progress is slow and steady, and traffic can rise exponentially once they reach a certain point. As their content grows and gets more exposure, traffic can rise more quickly. But this can take months or even years.

A good an analogy I like is that of the Chinese Bamboo tree. With the Chinese bamboo tree, there’s a gestation period of 4-5 years before the shoots appear above the surface of the soil. This is similar to organic marketing, and it can take a long time for an organic marketer to see the results of their activities.

Once a Chinese Bamboo starts growing beyond the surface of the soil, it can grow to 90 feet tall within 5-6 weeks! The same is true of organic affiliate marketing. Most affiliates who go down this route will quit because they don’t see any results. But for those who stick at it, there’s exciting news if they maintain their activities over the longer term.

Organic Affiliate Marketing – Blogging

Organic Affiliate Marketing

One organic affiliate marketing method is blogging. Bloggers create written content on a website; known as a blog (web log). Bloggers can often write content for several years before they see the fruits of their labour. Looking at the image above you can see how most affiliate marketers earn under $20,000 a year from their efforts. Only the top 2.16% earn over $40k a year. Often this tiny minority of affiliates have been at it for years!

Not all affiliates use organic affiliate marketing methods though. See also affiliate marketing with paid ads. Paid advertising can make affiliate marketing more attainable in a short time span. See how long does it take to make money with affiliate marketing. But organic affiliate marketing offers a more affordable strategy, even though it means a longer journey.

I’m a blogger and have been blogging for several years. Blogging is definitely a long term strategy and it’s take a while to build a consistent affiliate business out of blogging. You can speed up your success though through using recurring commission affiliate programs and high ticket affiliate programs.

My Blogging Strategy

Many bloggers choose a topic and continue to write in that area for several years. This is great if you pick a topic you love, but pretty difficult if you have chosen something which is unfamiliar to you. For that reason, I would always advise new affiliates to choose a topic they at least have an interest in. That way, you can continue writing content for long enough to gain traction from.

I find long tail keywords with low SEO difficulty and write articles based on my keyword research. I’ve also built a few niche websites which gain the attention of the search engines due to keywords within their domain names. Whatever strategy you use, be prepared to work hard at your blogging for some time. A small amount of traffic will only bring in a small number of subscribers and sales. You should always build an email list from a blog. This helps you to build a relationship with your subscribers over the longer term. See the power of email marketing.

Organic Affiliate Marketing

Writing content is just one part of the story too. You also need to promote your content so it gets the coverage it deserves! You can do this through using SEO – (search engine optimisation), sharing on social media sites, using plugins and through syndicating out to various platforms. See best free blog plugins for WordPress for some of the plugins I use.

Organic Affiliate Marketing – YouTube

You can use many other platforms for organic affiliate marketing too. Facebook, Twitter, Linkedin and YouTube are just a few. See also unpaid social media marketing. Many organic affiliate marketers use YouTube and build video content in much the same way bloggers do.

By titling and tagging your videos with relevant keywords, you can attract free search traffic from the site’s visitors. However, like Google search, YouTube is pretty competitive and there’s thousands of marketers doing the same. So you need to create a lot of content in order to generate enough visits to earn a good income.

YouTube marketing

You can also pay to use platforms like YouTube and Facebook, but organic affiliate marketing involves creating content and getting free traffic over the longer term.

Organic Affiliate Marketing – Quora

Quora is a question and answer website which can be used by affiliate marketers to build up a back log of answers and links.

marketing through Quora

By finding questions which are relevant to your website content (or YouTube content), you can provide useful content and link out to your resource as part of your answers. Over time, if you provide value in your answers (and your links are permitted by Quora), you can build a source of visitors who visit your content.

Quora doesn’t like spamming though so your answers will have to be valuable. You can’t simply spam your links because you’ll likely get flagged up as a spammer. But if you provide some good content on Quora, you are allowed to link to resources which are relevant and useful for the answers you provide. Do this often and you will build up a history of content which leads people to your affiliate website. Again this is a “slow burner” and you should expect to make this a habit if you are to benefit from it. See also affiliate marketing on Quora.

Summary

Organic affiliate marketing takes time and dedication. Expect to make habits out of creating content, sharing it and linking back to it from other websites and online resources. Over time, if you dedicate yourself to it, you’ll improve and older content can generate website traffic as well as new content.

With consistency, the traffic your content draws to your affiliate products can compound and grow exponentially. Like the Chinese Bamboo tree, this is likely to happen over a long period of time. You need to get through the hard work and see some small “shoots” peaking above the “soil” – using the analogy of the Chinese Bamboo tree. When you see results, it can give you a massive motivational boost. Before this happens, maintaining your directly can be tough, especially when no results are showing. James Clear explains this in his book Atomic Habits perfectly with this illustration:

The “Valley of disappointment” is a good analogy for the lack of results in the early days of organic affiliate marketing. But if you stick with it, you should see an exponential growth spirt over time.

Affiliate Marketing With Paid Ads

If your’e fed up creating content perhaps you’re wondering about affiliate marketing with paid ads? With paid ads you simply need to put your adverts in front of a buying audience. Then, send them straight to your affiliate products. Simple right? Unfortunately not. Most affiliate programs don’t pay enough to give you the “playroom” to run adverts and test and measure them. Your first ad campaign is likely to fail and only a small percentage of your advertising will work.

This generally means you’ll need to run several adverts before you find one which produces a sale. If you’re only making $40 on a sale, that gives you very little room to learn marketing.

Affiliate Marketing With Paid Ads

Marketers will spend tens of thousands of dollars learning how to run advertising to affiliate offers. With a low value item, this is so much more difficult because your profit margin is very small. With a high ticket sales funnel however, things are very different.

Affiliate Marketing With Paid Ads
A high ticket sales funnel offers more opportunity for running paid advertising because you can afford to spend more when both learning and scaling your campaigns.

A high ticket sales funnel offers more potential for large commissions coming in. This means you can afford to spend more while learning marketing and more in general once you have a winning advert.

With low value physical products, for example, you stand to make considerably less than with a high ticket digital product. See affiliate marketing business models. With a product suite, such as with The SFM Digital business System, you can benefit from:

Affiliate Marketing With Paid Ads
The All In package offers training and ongoing development for serious affiliates. Plus get access to a range of high ticket options and a ready made sales funnel.

With a business system like this, it is far easier doing affiliate marketing with paid ads. Trying to sell low value items using paid marketing is pretty difficult if not impossible. There’s simply no room for learning which adverts work and which don’t when you can only make $40 for a sale. But with high ticket products and the ability to make upwards of $1000 commissions, things get more achievable with paid marketing.

Affiliate Marketing With Paid Ads – Testing & Measuring

Running paid advertising can be done on a low budget. But you’ll want to scale up eventually when you find a winning advert which produces a regular profit. This can take a long time and a lot of testing and measuring.

As a beginner, I tested a number of adverts and most of them simply didn’t work. With products from Amazon, for example, you can only make between 1% and 11% commission. This means you’ll need to run adverts on a tiny budget and hit a home run first time out! You can’t afford to run multiple campaigns to quickly determine which adverts work and which don’t with low value products.

collecting data for paid advertising
Learning affiliate marketing with paid ads is best done with a high value sales offering which enables you to earn from multiple earning strategies: high ticket, subscription, multi-tier etc.

But if you use a high ticket product, and can earn $1000 for a sale, you can afford to spend at least that to break even and make your money back. Once you’ve done that, you’re in a better place to learn from your data and run those campaigns which have worked the best.

With a low value item from Amazon, which sells for $100, you can only make $10 a sale! So your budget for advertising is severely limited by what you can earn.

Starting out affiliate marketing with paid ads is tough. You need the data to show you what works and what doesn’t work. But collecting this data costs money. A high valued sales funnel gives you more ability to earn larger amounts when you make a sale than a low value offering.

Paid Marketing – Work Involved

Affiliate marketing with paid ads still requires work. It’s still not a “get rich quick” ticket! But what paid marketing can allow an affiliate to do is quickly determine whether an advertising campaign works or not, and to scale up more quickly and efficiently than when using content marketing as a strategy.

With content marketing, you can create a lot of content which doesn’t do very much. Then, a single piece of content might go viral, or attract the attention of the search engines. This can have dramatic effect on your affiliate business. But it’s still not scalable. Repeating a success with content marketing is much more difficult than to do so with paid marketing.

With paid marketing, once you have achieved running a campaign which produces more income than it costs to run, you can scale it up and increase your profit simply by spending more.

free video landing
Access a free video series and learn about the different online business models which are best for paid marketing

For example, if you spend $1000 on advertising, and make $1250 in commissions, increasing your budget to $10,000 should make you $2500 in profit, all things remaining equal. Of course the numbers should tell you the percentage of your advertising budget which you are likely to make back. In the early days of advertising, it’s likely you will spend more than you earn. Only by tweaking your advertising, and testing and measuring will you learn to make a profit.

This is why it is so difficult to make profit through selling low value affiliate products. There’s no room for error and in the first instance, you’ll likely be running at a loss, even if you use a high ticket program. With low value physical products, it’s probably not worth attempting to run paid marketing to sell them. With products which offer back-end sales, subscriptions and high ticket commissions, it’s much more achievable using paid marketing and earning a profit.

For more information on high ticket programs, training and mentorship in using paid marketing, click here and access the free video series.

Best Free Blog Plugins For WordPress

Here’s my recommended best free blog plugins for WordPress. I’ve been a fan of WordPress for several years now and there’s a few plugins I wouldn’t do without! They help me write posts for SEO, (search engine optimisation), get shares and syndicate posts throughout my social media platforms. I also use a plugin which offers a free webinar on this site, you’ve probably already been annoyed by it! But this has made me many sales so I’m going to recommend that too!

Best Free Blog Plugins For WordPress – Yoast SEO

If you’re a blogger like me, you’ll appreciate the need to write with SEO in mind. Without it, your rankings will likely suffer. The SEO plugin I use is Yoast SEO. Yoast SEO has a free version and a “premium” version too. I use the free version although I’m sure the paid version is worth the money if you were to upgrade.

The free version gives me everything I need at the moment and helps me write with keywords in titles, images and body text. It also reminds you of your focused keyword and offers a number of SEO factors which it analyses in your posts.

Best Free Blog Plugins For WordPress

The green lights are a great visual reminder to keep up your SEO and to write good, long articles.

Best Free Blog Plugins For WordPress – Revive Old Posts

Revive Old Posts is a plugin I found not too long ago and it’s awesome! It lets you queue up older posts you have in your blog archive and schedule them across your social media platforms automatically.

You can also automatically post new content as it gets published so you don’t have to manually post to social media. The free account gives you two social platforms which you can post to – I use Facebook and Twitter. More functionality comes with the paid version and you can access more social media accounts. However, I’m just using the free version at the moment.

Best Free Blog Plugins For WordPress

Revive Old posts has definitely made a difference to my blog traffic and I often see clicks coming from automated posts going to Facebook and Twitter platforms. It’s particularly good if you have a bunch of old content which you’re not doing much about. Just set it and forget it and it’ll send out your old posts on a regular basis to your social media.

Best Free Blog Plugins For WordPress – Pop Up/List Building – Icegram

I love this plugin – it has superb functionality and is incredibly useful. It lets you place pop-ups and drop downs to help you build your email list, or promote something to your audience.

There’s a tonne of pre-built landing pages which you can choose from and then just edit to your requirements. Download Icegram for free here. Again there’s a pro version and a “Max” version but the free version works fine and the functionality is great for a beginner.

popup plugin

Social Media & Share Icons

There’s many social media share plugins available for WordPress. I’ve tried a few of these and this one seems to work well. It’s called Ultimate Social Media Icons By UltimatelySocial. You can access it here.

A social media share icon lets your visitors easily share your content throughout social media, so it’s a good idea for getting your content out there. It only takes a few minutes to plug this into your site, and you could be getting a tonne of extra traffic because of it!

social media share icons

Again there’s a premium version but I’ve found the free version to work well for my purposes.

Best Free Blog Plugins For WordPress

Cookie Consent Banners

You’ll need a cookie consent banner if you haven’t already got one for GDPR (General Data Protection Regulation). It only takes a few minutes to download and install and you’re good to go! Here’s one I use by WebToffee:

Best Free Blog Plugins For WordPress

Statcounter – Count Visitors On Your Blog

I use Statcounter to keep track on website visitors. It shows you where visitors came from and which pages they left on, plus a whole bunch of info on your blog activity. There’s an upgrade version as with most of these plugins but the free version works fine!

Really Simple SSL – Website Security

Really Simple SSL is a plugin which makes your site more secure. SSL / HTTPS is recommended for all websites on the internet. However, it is absolutely required for all websites that collect user information like login details, payment information, credit cards etc.

Either way it’s a good idea, especially if you’re selling something from your site. It shows website visitors your site is secure. On certain browsers an insecure site (which shows http instead of https) will flag up a warning, which may deter some visitors to your site.

With Really Simple SSL you can turn an insecure site (http:) into a secure site (https:), within a few minutes.

Push Engage – Web Push Notification Plugin

Pushengage is web push notification plugin which lets you keep in touch with visitors who have opted in on your website.

Cloudflare – Web Speed Optimisation


Cloudflare’s plugin for WordPress automatically refreshes the Cloudflare cache upon making changes to your website appearance. This means that you can focus on your website, while the plugin takes care of ensuring that the freshest content is always available to your visitors.

Summary

There’s lots of plugins you can use on your WordPress site. Just be careful not to overload your site with too many plugins as it can have a detrimental effect on your site speed, which is an important factor to getting traffic from the search engines. See best site speed plugins.

Here’s a rundown of the plugins I’ve recommended in this article:

If you’re a blogger, checkout my other posts on blogging such as blogging away debt! See a list of posts on blogging here.

How Do Blogs Earn Money?

How do blogs earn money? Blogs earn money in several ways. Most bloggers use a business model called affiliate marketing, if they don’t have their own business or product/s. What is affiliate marketing? With affiliate marketing, you can refer website traffic to other people’s products and services and earn a percentage of the profit. Bloggers can link out to affiliate products and programs which offer things like physical products, training and software products.

how do blogs earn money

The other way bloggers monetise their blogs is through advertising. Google Adsense is one of the most popular advertising platforms which lets you do this. Simply join Google Adsense and connect your blog to your Adsense account. You’ll be able to place code on your website which is turned into appropriate advertising for your visitors. When they click on your adverts, you earn a percentage of advertising revenue.

You need a lot of visitors to make advertising pay though since each click is only worth a tiny amount – usually less than $1 (or £.075 pence).

How Do Blogs Earn Money?

Bloggers also use email marketing to connect with more people who have visited their blog. Selling an affiliate product is quite difficult directly from a website. Most people will need to see a product several times before they buy. So selling directly from a blog can be tricky. But with email marketing, a blogger offers something for free from their website, in exchange for a visitor’s email address.

I offer a few giveaways on my site, for example. Here’s an ebook I wrote to help people learn how to make money from a blog:

niche blogging for profit

This ebook is used as a lead magnet. When a website or blog visitor signs up to an email list, they usually do so through a “lead magnet”. Once they sign up to an email list they become a lead. On a website, someone only has a few minutes to decide whether to buy an affiliate product from the blogger, or not. But once they have signed up to the blogs email list, this time span is greatly increased.

Once on an email list, the subscriber will receive a number of automated email messages which help them with their particular interest/problem. Bloggers usually use their list to build trust, provide value and sell affiliate products.

An email list is a great way to monetise blogging, when used in conjunction with a good affiliate product which is a good match for the subscriber/visitor.

How Do Blogs Earn Money – Traffic

Blogs need traffic to make money through Advertising or affiliate marketing. What is traffic in affiliate marketing? Traffic refers to your visitors who come to see content you have created. To get people to your blog there’s a number of activities you need to do as a blogger. It’s not just about the creating of content, although that is a large part.

Bloggers create hundreds and thousands of posts in order to gain the attention of the organic search engines. If they accomplish this, they get free traffic, and make money through advertising and/or affiliate sale. If they have their own business or product, they might use a blog to attract customers to sell their own product or service.

how do blogs earn money

No Traffic = No Money!

Without traffic, even with the best products on your site, you won’t make any money. Getting traffic to make enough money to be a full time blogger is a commitment. Not all bloggers manage it and everyone starts from having no traffic at all. Bloggers craft their content and share it as much as possible in order to help put content in front of potential customers. They might use:

  • A keyword planner to help them find search terms which are already being looked for online
  • Plugins to help them optimise their content and get more shares on social media
  • Share plugins which automatically syndicate content out to their social media platforms
  • SEO services who build links for them to generate greater SEO (search engine optimisation) power in the view of the search engines: Google, Bing, Yahoo, Duckduckgo etc.

Keyword Research – Finding Long Tail Keywords With Low SEO Difficulty

Bloggers use a variety of different strategies and some will simply write content regularly in their subject area to build up a content library. Some bloggers will deliberately target long tail keywords which have low SEO difficulty. Finding long tail keywords with low SEO difficulty can be done using Google’s free keyword planner.

how do blogs earn money
How Do Blogs Earn Money? – One blogging strategy is to find long tail keywords with low SEO difficulty.

With the planner, you can type in your main “seed keyword”. The keyword planner will then give you a number of ideas of keywords which are already being searched for on the internet. By finding the long tail keywords, you can target articles written on a blog which are more likely to show up in the organic search results. If successful, this can mean you get free traffic, although this strategy will be a little hit and miss at times.

Often the long tail keywords being searched for online have much less competition than those which have more searches. Shorter keyword phrases often have millions of monthly searches online. But these kinds of keywords are incredibly competitive and a new blog especially will struggle to rank for them even in the top 10 pages of the search results.

So it makes sense for bloggers to target the longer tail keywords which have 4 or more keywords in them. “Do blogs earn money” for example, rather than “blogging” will have more chance of getting found in the organic search results.

Summary

Blogs can earn money through an existing product/business which the blogger owns. If a blogger doesn’t own their own business or product, they can monetise through advertising (e.g. Google Adsense) or through affiliate marketing. Affiliate marketing lets a blogger send visitors to a third party product/service and earn a percentage of the profit.

Sales can be generated directly from a blog through linking to third party affiliate companies. Alternatively, many bloggers build an email list of subscribers and promote products through their list. See the power of email marketing. An email list allows a blogger to build a longer term relationship with their subscribers and showcase a product in more depth. From a blog, visitors only have a small “window” of time to make a purchasing decision. But once on an email list, this time period is dramatically increased.

Traffic is key to making money from a blog and then bloggers need to convert traffic into leads and sales. Without traffic a blogger won’t make any money and this is often the hardest part of earning money from a blog. See also blogging away debt and Blogging QnA.

What Is Affiliate Marketing?

What is affiliate marketing, and can you do it too? Affiliate marketing is a popular online business model in which “affiliates” recommend other people’s products and services on the internet. When an affiliate makes a sale (through their unique affiliate link), they earn a commission.

Anyone can join an affiliate program and promote other people’s products and services. One of the main benefits of affiliate marketing is that anyone can do it from anywhere. They only need a laptop and internet connection. The key to being successful as an affiliate marketer is finding a strategy which works for you.

what is affiliate marketing

Affiliates do all kinds of things to generate sales. This can include blogging, video marketing, paid advertising, off-line advertising or building an email list of subscribers. Some affiliates build YouTube channels and create videos to attract an audience. Others create content on a blog, or use social media channels to find people who are interested in products.

What Is Affiliate Marketing – Referral Marketing

An affiliate marketer will only get paid when they make a sale. It’s a performance based business model so unless they generate sales through their links, they won’t earn any commissions. You can think of affiliate marketing as a bit like recommending a friend to a nice restaurant. Only, when someone makes a purchase (or goes to the restaurant), the affiliate makes money!

To make sales online, affiliates join an affiliate program and get a unique affiliate link. When a sale is generated through their link, the sale is attributed to that particular affiliate and they earn a percentage of the sale value. There’s many affiliate programs which you can join to make money online. Amazon is one of the most popular affiliate programs and there’s thousands of products you can promote.

what is affiliate marketing

Once you have joined an affiliate program, you need to promote your affiliate links somehow to generate sales. This can be done in a number of ways.

What Is Affiliate Marketing – What Do Affiliates Do?

Affiliates generate sales by finding customers online and sending them to products and services. This is a skill you need to learn if you want to earn money through affiliate marketing. Here’s a few of the activities which affiliates use to generate sales:

  • Blogging – this article is an example of a blog. As people find my blog posts they can purchase my recommended products. If they make a purchase, I make a commission
  • Video marketing – video can be used organically or through paid marketing. Some affiliates will create hundreds of videos and upload them to YouTube. As their channel grows so does their following. If their message is a good match for a certain product/service, they can direct their followers to those products. See how to know your target market.
  • Paid marketing – You have probably seen some paid advertising online through places like Google search, Facebook and YouTube. Paid adverts pop up and are targeted at specific people according to their interests, location, age and other demographics. These are specifically chosen to target a suitable audience who are more likely to want/need a certain product/service.
  • Email marketing – most affiliate marketers have an email list of subscribers. They build this through using an email marketing service (autoresponder). (See the power of email marketing).
  • Offline advertising and other methods – the job of an affiliate is to make sales through their affiliate links. They can do this through any means they can achieve it with. So, nothing is off limits really.
niche blogging for profit

Can Anyone Become An Affiliate Marketer?

Pretty much anyone can learn the skills to sell affiliate products online. You can join an affiliate program and get your own affiliate link quite quickly. What takes more time is understanding the methods which affiliates use to actually make sales through their affiliate links. Most affiliates who succeed at earning money online will have some form of training. Access a free video series here to learn more.

Affiliate marketing isn’t an easy route to riches however. It shouldn’t be treated as a “get rich quick scheme”. But it can bring about huge rewards to those willing to put in the time and effort necessary for success. The affiliate marketing failure rate is fairly high. In part this is because affiliate marketing is so easily accessible. For many other businesses, entry is dependent on high levels of investment: buildings, staff equipment etc. But with affiliate marketing, you only need a laptop and internet connection. This means most people can “give it a go”. But this also means many will quit far too early because they miss the bigger picture.

Difficulties With Affiliate Marketing

If your affiliate business doesn’t produce an income quickly, will you quit or keep learning? Those who learn from their “failures” are generally the ones who go on to build profitable online businesses from affiliate marketing. See also how difficult is affiliate marketing.

An good analogy for affiliate marketing success is the Chinese Bamboo tree. With the Chinese bamboo tree, there’s a gestation period of 4-5 years before anything shows through the soil. After that, the tree can grow 90 feet within 5 weeks! Affiliate marketing works in a similar way. Initially, growth seems slow. But over time, things can work by themselves without much input once things have been automated.

chinese bamboo
The Chinese Bamboo tree has a gestation period of 4-5 years where nothing shows – a good analogy for affiliate marketing!

You shouldn’t expect to make quick money with affiliate marketing. It takes some time and dedication before the results start showing. But once this happens things can really take off and you can ultimately replace pretty much any income over a long enough time period. This also depends on the business model you use and your method of marketing. See affiliate marketing business models for more on this.

Get Started

Most affiliates will have at least a website, landing page and email autoresponder in order to attract customers and communicate their message. It’s worth also getting access to training and mentorship if you’re going to take an affiliate business seriously.

Access an all in one program which offers step by step tutorials, software training and a product range you can sell. You’ll be able to follow the step by step process and set up a website, landing page and email follow up series. You can also access over 10,000 training courses through this program to learn the strategy which is most suitable for your particular situation and circumstance.

How To Rank Your Blog Post On Google

how to rank your blog post on google

Wondering how to rank your blog post on Google? For starters nothing is guaranteed with Google rankings. There’s many factors which are attributed to a Google ranking. Factors such as domain age and authority, incoming links, link source, and of course your all important content.

But if you’re starting out you can “gear” a couple of things in your favour. The things you can control are what you should be focusing on, such as your content and your keywords. The most competitive keywords are usually 2-3 words long. Less competitive keywords give you more opportunity for a ranking.

So start there. You’ll also want to check out the competition before you decide on your keyword. This can give you a rough idea about the relative competition on Google, and whether you even have a chance.

How To Rank Your Blog Post On Google #1

You can start by doing a simple search for your keywords by using the free Google keyword planner. Type in your main “seed” keywords – the ones which your site is presumably about. The planner will come up with a number of keywords which you can choose from. Look for the long tail keywords which offer less competition. Here’s a short video showing you how to find long tail keywords with low seo difficulty (below).

How To Rank Your Blog Post On Google – Step 1: Keyword Research

Your keyword should have at least 10 monthly searches through using the planner, preferably more. If there’s no searches for it, you won’t get any traffic for it even if you get a top listing for your keyword! 10 searches a month isn’t much, especially when you consider that these searches are divided among the top 3-5 organic listings and potentially paid adverts too!

Check that your keyword is also fairly uncompetitive on a normal Google search too. Over 10 million results means there’s quite a lot of competing sites for your keyword. So this blog post “how to rank your blog post on Google“, will be difficult to rank, (see below).

You can also do a phrase match search of your keywords using quotes like so. This should give you more of a clue about the relative competition for your chosen keyword. As you can see, the number is low. Anything less than 20,000 is generally good as a “sniff test”. You can then look at the top listings and get a better idea of the quality and quantity of competing blog posts.

It might take many attempts to find a good low competition keyword to build some content around. Even then, you’re not guaranteed a top listing since there’s many other sites doing exactly what you’re doing. The key is to learn as you go, and keep creating content which will have a good chance of getting ranked.

Remember too that there’s other search engines besides Google:

  • Duckduckgo
  • Bing
  • Yahoo
  • Baidu
  • Ask
  • AOL
  • Etc.

So, even if you don’t rank top of Google, there’s plenty of chance at getting free traffic if you persevere and create some awesome content!

How To Rank Your Blog Post On Google -Step 2: Creating Content

To create content which Google will approve of is pretty tough. You need to create some real value or the other sites will outshine you, especially if they have thousands of high domain, quality backlinks. With a newer site, it can be tough. Once you have identified your keyword with which to build content around, you need to look on Google again to see the top ranking posts for your keyword.

Have a read through some of the best content which already exists for that keyword and create something better, if you can! Aim to write longer posts than those which already exist. So if you find a top ranking post with 1000 words, write one with 2000 words. You want your content to be “evergreen” and stand the test of time.

niche blogging

If you have a new site, you may even have a “sandbox” wait with Google before they even consider ranking your content. This can be several weeks or months.

To help you write SEO friendly content use an SEO plugin. I use Yoast SEO which is a free SEO plugin. It will help you get the keyword balance write, and remind you to use your keywords throughout your content, in your title tags, image alt tags etc. Basically it helps you create more SEO friendly content which the search engines will use to determine your article’s quality.

Write at least 1000 words and link out to other authority domains on your topic. Wikipedia is a good source to link to because of its authority. Linking to other sites shows you are genuine and that you’re not withholding links only for your affiliate products or trying to be “greedy”!

Step 3: Syndicating Content

Step 3 is to syndicate your content and promote it as much as possible. Don’t rely on Google ranking your content, promote it too! By doing so you are also being proactive and the links you should earn from sharing your content can go towards your overall SEO score!

I use a few plugins to help with this effort, as well as manually sharing content through my social media platforms. Here’s the plugins I use:

  • Revive Old Posts – automatically syndicate your content when it’s published throughout your social media platforms – there’s a free version and an upgrade with more functionality
  • Social Media Share Icons – There’s many versions of this plugin. Here’s one I have used. Share buttons make it easy for people to share your posts on social media and they can help your SEO over time too.
how to rank your blog post on google

Links are of course a massive factor, and if you have done your job well in creating good quality content, it should go towards a natural link profile as more people see and share your content.

You should also link to older content which you have created from your newer content as you repeat this process for newer keywords. Do this through deep linking, which means use the keyword in the link. Here’s an example and another post I have written previously: find long tail keywords with low SEO difficulty.

Summary

So that’s the basic strategy I’ve used to generate free traffic to my blog posts. I have been using this strategy for a while now and some posts will be winners and others will be losers! As you go on, you should develop your own strategy based on what works for you. The key is to keep creating good quality content which will stand the test of time. Content is king. If your content is good, people will naturally share and link to it over time. If not, the reverse is true!

You can also research your own link building strategies to give you more authority with Google. I’ve been pretty bad at doing this really and have outsourced back linking because it’s a job I detest!

Here’s a summary of the basic strategy again:

  • 1: Keyword research – find the long tail keywords with less competition than the others
  • 2: Create some awesome content which will stand the test of time.
  • 3: Syndicate and share your content as much as possible (use automated processes like the plugins I mentioned to help).
  • 4: Rinse and repeat with other long tail keywords you want to rank for.

Addition: Buyer Keywords

It’s worth also mentioning that your keywords should be “buyer keywords” rather than “tyre-kicker” keywords too! If you’re going to put a lot of effort into building content which will give you free traffic, you want that content to bring in buying customers, not freebie seekers! That being said, some of my content uses the “free” keyword such as my article: “Get traffic to your website FREE!“. But in general, I like to think about what’s in the mind of the person typing that particular keyword into Google.

Anything with “free” attached to it, might indicate that the person isn’t willing to part with any money! So they might not be the best person to attract to your website. Just a thought!

Portable Business Ideas

If you’re looking to make an income on the move, here’s a few portable business ideas you can use. With the internet it’s easier than ever to build an income source from anywhere just with your laptop. There’s a few ways you can do this. Here are just a few ideas.

Portable Business Ideas – Freelancing

Freelancers earn income by offering their skills to other internet based businesses. With websites like Fiverr.com and upwork.com, you can offer your services to anyone globally and build a portfolio of work to showcase. Although online freelance services are competitive, there’s plenty of scope for earning through these kinds of sites. Freelancers on Fiverr offer a number of different services:

  • Website design
  • Logo creation
  • Ebook covers
  • Link building services
  • Article writing
  • Etc
Portable Business Ideas

So if you have a skill or service you can offer, look into becoming an freelancer on Upwork.com or Fiverr.com. If you don’t have a skill to sell, you can also get training from Fiverr through the many courses on offer there.

Portable Business Ideas – Blogging

If you’re more creative and want to generate an income from building something of your own, blogging might be the answer. Many bloggers make a passive income from their content, which they grow over a period of months and years.

niche blogging for profit

Bloggers create content and monetise it either with affiliate marketing or through using paid marketing programs such as Adsense. One of the best ways to monetise a blog is through promoting products and services to your visitors. You can do this directly from your blog or by building an email list of subscribers. See the power of email marketing.

Portable Business Ideas – Affiliate Marketing

Affiliate marketing is one of the best portable business ideas I’ve found.. With affiliate marketing, anyone can earn money online through promoting other people’s products and services. They do this in various ways including:

  • Blogging and website building
  • Video blogging – YouTube (v’logging)
  • Paid marketing – using the various paid marketing platforms
  • Email marketing –
  • Social media advertising
  • etc.
Portable Business Ideas

There’s various affiliate products and services available online and you can join an affiliate or partner program in order to promote the various products. Learn more about affiliate marketing with this free video series.

Drop Shipping

Drop shipping is another business model similar to affiliate marketing. With drop shipping you partner up with a business which is already delivering a service. You get paid for referring sales and the “front end” of the business delivers the item.

Drop shipping and affiliate marketing are both referral marketing strategies whereby you earn money only when you refer a sale. But the advantage of these models is that you don’t need your own business. You don’t have to deal directly with customers in many cases, and simply refer website traffic to existing businesses. See also alternatives to drop shipping.

Access a free video series which explains a few different online business models by clicking on the image below.

access free portable business ideas workshops

Google Adsense

Google Adsense runs a program for content creators on the internet. With Adsense, you can connect your content with advertising and earn revenue when people click on advertising placed on your website or YouTube channel.

adsense for portable business

There’s many ways to get paid with Google Adsense and you can even build content on free platforms which let you upload your content without owning the site itself:

  • YouTube
  • Hubpages.com
  • WordPress.com
  • Blogger.com

However, it does take some dedication to earn a good living using only Adsense. You only get paid small amounts when people click on your content. So you’ll need a lot of content and visitors to make it worth your while.

Membership Sales

Selling membership products is a great portable business idea. With memberships you can earn recurring commissions so even a few sales can give you a regular source of income.

The best online membership products are those which offer huge value and often relate to online business owners. If you sell a product to someone which carries an ongoing membership, and pays you recurring commissions, you can benefit from it for years potentially. Especially if it’s a useful product which carries a lot of value.

earning through the internet

See recurring income affiliate programs for more details.

It can take some time to learn the strategies to sell affiliate membership products. Start here and access a program which has a step by step (from scratch) course.

Sell High Ticket Digital Products Online

One of the most lucrative portable business ideas is to sell high ticket digital products. I know I’ve already mentioned affiliate marketing, but high ticket affiliate marketing deserves another mention. Most affiliate marketers start out selling items from Amazon, for example. but they only get paid from 1-11% commissions.

With digital products you can earn from 40-50% commissions. High ticket items carry much more value (and a higher price tag), so you stand to earn much more per sale than those low commission physical products.

High ticket products are things which cost over $1000. Here’s an example of a high ticket physical product (a submarine). (Click on the image for access to the free video series).

earning from selling high ticket products online

A high ticket physical product like this submarine will carry a much larger commission than a $100 product, for example. But with high ticket digital products you get the best of both worlds: large price tag and a larger commission. (Digital products typically pay 30-40% commission compared with 1-11% for physical products).

Loopholes To Make Money

One of the best loopholes to make money is through using the internet. The internet never sleeps and you can learn to turn it into a cash generating machine, given the time. When I first looked to the internet I found a clever way to earn money through eBay. I thought it was genius and it involved finding badly listed items on the auction site. Here’s the basic idea.

Loopholes To Make Money – eBay

Ebay is a great place to make money. There’s various business strategies you can use, but the one I used involved finding badly listed items and re-selling them for profit. I used a misspell tool called bargainchecker.com to find items which were incorrectly spelled on eBay. I would find auction only listings which had a very low starting bid. Unfortunately for the owner, they will get far fewer views because of this spelling error. This also means they get far fewer bids. If you’re clever, and use another tool called auctionsniper.com, you can jump in with a bid in the last few seconds of the auction, and get the best price without entering into a bidding war.

loopholes to make money

You can also use the advanced search tool on eBay to determine whether something is worth bidding on, and whether you will make a profit.

Once you’ve won an item and received it, re-list it with better spelling, more keywords and better photos and description. For more on this strategy see the full article: “how to start a profitable ebay business“.

Loopholes To Make Money – eBooks

After doing the eBay strategy for several months I only broke even on a sale once, and that was because the item arrived in a bad condition. When I re-listed, I was honest and I still made the same money when I sold it.

Every other product I sold made a profit. I dropped this strategy though eventually because I knew there had to be something better. I looked into writing my own ebooks since I had bought the eBay strategy through an ebook purchase. So I wrote a couple of ebooks and attempted to sell them on my own website.

loopholes to make money

Ebook selling is a great business model because it can be done for so little. Plus, you can sell an ebook directly from a website and it gets automatically downloaded once someone purchases it. For more information on ebook selling see “how to sell ebooks on your own website“. It’s a great hands off business idea.

Loopholes To Make Money – Affiliate Marketing

loopholes to make money

Affiliate marketing is one of the best loopholes to make money. It lets anyone benefit from the growing trend in online purchases, and you can promote existing products and services to earn from sales you generate.

Affiliates don’t need their own products and don’t have to deal with customers. They simply refer sales over the internet through using content marketing, email marketing or running advertising campaigns.

With the right products and a good marketing strategy anyone can earn money by using the affiliate marketing business model. Access a free video series here to learn more.

Affiliate Memberships & Software Products

Selling a membership product is one of the best loopholes to make money online. It gives you a passive income for sales you made previously. If you don’t have a membership product of your own, you can refer online sales using the various affiliate marketing business models.

recurring income affiliate products

With software products and memberships, customers can and do maintain their membership for years; especially if you choose a lifetime commissions affiliate program. These are usually programs which offer huge value to the customer. An example would be a business software which is necessary in order to run an online business. Once a business becomes profitable, the customer will be very loyal to those products which is needs the most. So if you can refer those kinds of products as an affiliate, you can earn regular recurring payments for a lifetime for each customer.

As an affiliate you only need to learn how to refer these sales, you don’t have to concern yourself with product fulfilment with an existing product/business model. See recurring commission affiliate programs.

Google Adsense – Generate Passive Income Online

Google’s Adsense program lets website owners place some code on their site which is transformed into advertising. When someone clicks on your adverts, you earn a small commission based on the advertising fee for that particular advert.

passive income from online advertising programs

Adsense can also be used with YouTube videos too. Some YouTuber’s create many videos and upload them to the site. Once you have over a certain number of videos, visitors and subscribers, you can join YouTube’s monetising program and earn for advertising on your channel. See how to earn money on YouTube with Adsense.

If you’re a blogger, Adsense is a good alternative strategy of monetisation to affiliate marketing. Advertising can be placed on any website to earn revenue from advert clicks. However, you’ll need a lot of website traffic in order to make a good profit from this program. This will generally need to be built up over time since you’ll need organic traffic to make this pay. See how to get free traffic to your website.

High Ticket Digital Products

Using the affiliate marketing model, you can also sell high value digital products. With a digital product you can earn far more as an affiliate than with physical products from the likes of Amazon. Typically digital products pay 30-40% commissions on sales you generate. Physical products pay much less; usually from 1-11% commission.

high ticket digital funnel

A high ticket product is a product which sells for larger than say $500. So you stand to make more per sale than with a lower valued product of around $100. With a high ticket digital product selling for $1000, you can earn $400. Compare this to a low value physical product at $100 which will only pay you $3-£11.

If the same work goes into making an online sale in both cases, you can see clearly where you should be placing your energies! See what is high ticket affiliate marketing.