Within affiliate marketing, high ticket items can make all the difference. With a low value product or a product with a low commission, you can’t make the same kind of commissions as you can with high ticket. In order to sell some high ticket items you’ll need to purchase them yourself to access the highest levels of commission.
This is mostly the case with digital products but there are some physical products you can promote free of charge (without purchasing them yourself). However, physical products tend to pay far lower levels of commission than digital products do. Take a look at the highest paying affiliate programs list.
Affiliate Marketing High Ticket Items – Why High Ticket ?
It’s a good idea to position yourself at the highest earning level if you decide to go high ticket. When promoting your sales funnel and selling products through email marketing, you’ll get a much higher return if you do. Larger commissions are not only better for your bank balance but they also give you the ability to spend money driving quality traffic through the more expensive (and better) paid marketing platforms.
Without large value products in your sales funnel, you’ll be making less money even when you make sales. This limits your ability to spend money on advertising. It’s also worth considering using recurring income affiliate products as part of your product range. With membership products or software products affiliates can earn ongoing commission from each sale. This is far better than single point of sale products which only pay you once.
If you chose a product from Amazon to promote you can make as little as 1% commission on the sale. This doesn’t allow you to spend money to advertise so you’ll have to use the free marketing methods to promote low value items.
This can be very limiting and slow.
Affiliate Marketing High Ticket Items & Multiple Earning Methods
The best high ticket items have multiple earning strategies built in too. These are things such as:
- Subscription products – which pay you recurring income from each sale
- Up-sells – A range of products delivering more and more value at each price range
- A built in sales team – closing sales on your behalf.
- Multi-tier commissions – earn residual income from your referrals’ sales.
With a good product range like this which includes high ticket items, you can grow an online business quite quickly using paid marketing strategies. You can access a sales system like this one by clicking this link.
Selling High Ticket Products vs. Low Value Products
I used to think that no one would buy the very expensive products online. That thinking was based on my own personal ability to do so. I didn’t know about high ticket items when I started out as an affiliate either. So I just promoted products I could find on Clickbank or Amazon. The main problem with low value items is that you need to sell a lot of them.
To make $1000, for example, you would need to sell 20 items which gave you a commission of $50. 20×50=1000. Or 100 items which paid you $10.
However, with a high ticket item you could earn $1000 in a single sale. You would think that there would be more people who are able to purchase a low value item, and less people able to purchase big ticket items. However, to make $10,000 you would need to sell 200 of your low value item. Whereas with a high value item, you could just sell 10 of them. So despite it being more difficult to find a customer for a large value item, it’s not 20 times more difficult. It would be far harder to sell 200 items compared to 10; and often the same amount of work is required in both cases.
Choose Products Which Offer The Most Value
What problem would you pay the most to fix? For many, it’s changing their income and giving them more freedom and control over their financial destiny. How much would you pay to never have to work your 9 to 5 job again? Or do a uncomfortable commute? Or to sack your boss? Some of the best products online will solve these kinds of problems by helping people to build online businesses and create more financial certainty and geographical freedom.
Plus if you promote products which change people’s lives, they will continue to use them. Products like these include:
- Training products – for online businesses
- Software products for online business owners.
- Coaching and mentoring products
Good products offer a lifetime value to the customer. If you use a product or service and it improves your life in some way, you’ll keep using it. So if you choose these kinds of products as an affiliate, your customers will stay. If your products also pay you residual commissions, you can keep earning for the lifetime of each customer.
Choose Products You Would Buy Yourself
When I first started out in affiliate marketing, I tried to sell products that I didn’t buy myself. There’s a couple of things wrong with that. For starters how can you authentically recommend a restaurant, for example, if you’ve never been? Of course you can say “I heard this is a good restaurant”. But if you’ve never been, it’s much harder to talk intelligently about it.
Most of my affiliate marketing strategy back then involved blogging about products. So I would write content based on products I knew very little about. This is pretty difficult and probably why I struggled to make any sales. The main reason to recommend a product should be out of authenticity, not a desire to make a sale! If this isn’t the case, it can come across in your content or marketing efforts and put off potential customers.
If you’re interested in learning more about building your own business online, check out this course and get started.