Why is affiliate marketing for seniors? Affiliate marketing is perfect for anyone who wants a flexible way to work from anywhere. Seniors are perfect for affiliate marketing. Whether someone is retired or semi retired, it doesn’t have to mean the end of working altogether.
In fact, seniors are well placed to become affiliates; they have plenty of time, disposable income and they have heaps of knowledge which they can share through their content. They often have specific knowledge on subjects they can use in their affiliate marketing business too.
Seniors appeal to other seniors, too. Have you even seen a TV commercial with a teenager trying to sell something to a senior person? It doesn’t happen because advertisers know to present an authority figure. They need to be relatable for the target audience (customer). Seniors are more relatable to other seniors.
Perhaps you’re a senior and you’re thinking affiliate marketing might be a good fit? This will depend on your capacity to learn new skills and be self motivated. If you enjoy writing, or creating video, you can use either strategy to build an online business from scratch. Or, learn an entirely different approach with using paid marketing, list building and promoting products online which you can align yourself with.
Affiliate Marketing For Seniors – Retirement?
Not all seniors want to put their feet up and relax for the remainder of their lives! Most people need something more than that to keep them occupied and motivated, whatever their age. But at the same time, seniors have earned the right to do things in their own way – to be autonomous.
Affiliate marketing ticks this box. As an affiliate, you can work for yourself, choose your own hours and working style and work when and where you choose. Work from a laptop in your pyjamas if you want! It’s one of the most autonomous businesses available.
There’s many ways why affiliate marketing is suitable for seniors. It can be a great way to focus on something productive and meaningful and bring a new passion and fulfilment to life in later years.
Let’s have a closer look at what affiliate marketing for seniors really means, and some strategies which can work.
Why Affiliate Marketing For Seniors?
I first found affiliate marketing back in the early 2000’s because I was looking for a strategy I could pick up and drop when I needed to take work. My work at the time was in the TV and film industry as a stunt performer. See my stunt website here. Work was sporadic, and I needed another income stream. Taking other jobs presented a lot of problems. Bosses didn’t want me taking off at a moments notice for a stunt job, and casual work was hard to find.
So the internet fitted the bill because I could work at it part time, and drop it at a moments notice when the phone rang. Seniors don’t have this problem usually! However, it fits the bill for someone who doesn’t need to work and can pretty much please themselves, too.
When you get autonomy, it’s hard to give it up for a boss, or a working routine of someone else’s choosing. I imagine it’s a similar scenario for seniors who are basically choosing how to spend their later years – on their own terms. There’s a lot of freedom in that, which is hard to give up.
Affiliate Marketing For Seniors –
Affiliate marketing for seniors works is because you can work in any area as an affiliate marketer. Whatever your passion or area of interest or expertise is, you can use it within an affiliate marketing business.
With affiliate marketing you only need to be open to learning new skills. You don’t need any products of your own, just a willingness to learn and grow. As an affiliate, you can create a business based around working on the things you’re passionate about.
Some Affiliate Marketing For Seniors Paths
One strategy of affiliate marketing is to create a business around a passion or hobby you might have. Write about things which interest you or which you know about. Whether your passion is playing the piano, knitting or gardening, playing golf or travel, you can create a passion based business around it.
You can do this in several ways too:
- By building an information website (like this one)
- Through creating a YouTube channel and uploading videos you’ve recorded
- By running advertising and building a large list of followers
- Through email messaging and sharing your knowledge.
However you want to work as an affiliate, you can tailor make your affiliate business so that you can choose your working hours, your focus of activity and your business model.
Affiliate Marketing Tips
Whether your affiliate marketing for seniors business is build around blogging, video marketing, or some other strategy, you’ll need to get your message in front of people to earn money as an affiliate.
There’s many ways to do this including:
- Email marketing – build a big list of followers who want your content and promote affiliate products to it. See the power of email marketing.
- Blogging – Creating written content on a website
- Video marketing – either through paid marketing on YouTube or by building your own channel of organic content
- Running paid advertising – run adverts to generate traffic for your website or simply to build an email list.
Fastest Way To Build A Business Online
The fastest way to build an affiliate marketing for seniors business is through the use of paid marketing and high value digital products. With high ticket affiliate marketing, you can earn larger commissions from sales and this makes it far easier to use paid marketing. It’s also worth using a product range which gives you multiple earning strategies for your affiliate marketing business:
- High ticket digital products – pay the most (digital products pay 40% + compared to physical products)
- Recurring commissions – ideally choose affiliate products which pay you a recurring commission for sales you generate. (memberships and software type products)
- Multi-tier commissions – earn from sales made by your referrals
- Use a product range and built in sales team – a product range means you can earn from later products purchased by existing customers.
For more on this business model see SFM Digital Business System.
Join An Online Community and Get Help
The best way to start an affiliate marketing for seniors business is to get help and support. You can access all the tools and software you’ll need, products and the help and support of an online community. Click on the image below to access a free on demand workshop video series to learn more.
